Billions of Emails are sent in a day but only few of them are lucky enough to be seen at the receiving end, some emails get opened within few hours and for others it may take few days or few weeks and in some cases they may end up unseen.
To have a better understanding of how people at receiving end behave with email, it is better to have a statistical approach. So, here we have a recent study by yesware on Life of an Email, after it is sent.
Survey is carried out for 15 days in December 2011 on 6000+ sales-people across 132 countries.
Email Open Rate
79,989 emails sent in total out of which 19,146 opened.
Emails Opened Vs Time Elapsed
Majority of Emails get opened with in 24 hours after they were sent but there is a long tail effect.
Highest Open Rates on the Weekend
Send your most important emails on Friday afternoon.
Shorter Subject lines are better
Shorter Subject lines leads to more chances of email opening.
Statistics above act as excellent tips to better schedule your email so that it is received by maximum number of people.