Snapchat Plus Explained

What Is Snapchat+ Subscription? Everything You Need to Know

After WhatsApp Business and Telegram, Snapchat has launched a paid subscription service in a bid to boost revenue. Dubbed “Snapchat+”, the subscription gives users early access to new features along with exclusive access to specific features in the ephemeral messaging app. In this article, we have detailed everything you need to know about the Snapchat+ subscription.

Snapchat+ Subscription Explained (2022)

What is Snapchat Plus?

Snapchat+ is Snapchat’s premium subscription that offers users access to “a collection of exclusive, experimental, and pre-release features” in the messaging app. It comes with a bunch of perks, including the option to pin a friend as a BFF, an exclusive badge, story rewatch count, and more. However, it’s worth noting that Snapchat+ subscription doesn’t remove ads on the platform, which is a big letdown.

Snapchat is not the only messaging app that recently introduced a subscription offering. Popular messaging services, including WhatsApp and Telegram, have announced WhatsApp Premium and Telegram Premium over the past few months. Either way, you can check the best new Snapchat+ features right here:

Snapchat+: Top Exclusive Features

1. Custom Story Expiration

Up until now, a Snapchat story would expire after 24 hours. However, Snapchat+ subscribers can now set custom timers on their stories. Subscribers can set up a timer starting from 1 hour, to as long as 1 week. This means, you can now post a story on Snapchat and keep it live for up to a whole week.

2. Custom Notification Sounds

Snapchat plus subscribers can also set up custom notification sounds for different contacts. This can come in handy and let you know who sent you a Snap or a chat, without having to check your phone for the name. You can set up custom notification tones for specific contacts within the Snapchat settings. There are a total of 7 sounds you can choose from.

3. Camera Color Borders

Another new feature added to Snapchat+ is the ability to set custom colored borders around the Snapchat camera view. You can choose from a fairly large selection of colors which will show up around your camera as you record videos or click pictures using the Snapchat camera.

4. Pin Friend as #1 BFF

Snapchat+ will offer a way for you to pin a friend to the top of the chat window as your #1 BFF. However, it doesn’t look like you have to be a BFF with the person to pin them. As we detailed in our Snapchat emojis explainer article, those who manage to be each other’s top friends for two consecutive weeks will get a red heart next to their name in the chats list and be known as BFFs.

5. Snapchat+ Badge

Image: Alessandro Paluzzi / Twitter

As part of the Snapchat+ subscription, you will also get an elusive star icon next to your Snapchat profile name to indicate that you are a Snapchat+ subscriber. Others will presumably see your Snapchat+ badge when they visit your profile.

6. Story Rewatch Count

As the name suggests, Snapchat+ will let you see the number of times your friends have rewatched your story. However, it looks like the feature is experimental at the moment and could expand to other users in the near future. As The Verge reports, features that rely on interactions with others will eventually be released to all users.

7. Ghost Trails

Ghost Trails on Snap Maps makes it possible to check the location history of friends for the past 24 hours. It’s worth mentioning that Ghost Trails will be visible only if your friend is sharing their location with you.

8. Exclusive Snapchat Icons

Image: Alessandro Paluzzi / Twitter

Also, new with Snapchat+ subscription are custom icons. Going by Alessandro Paluzzi’s recent tweet, you get over 30 icons to choose from. The company could eventually add more icons for Snapchat Plus users.

9. Priority Story Replies

If you’re a Snapchat+ subscriber, your replies to stories posted by Snapchat Stars (Snap Stars) will be prioritized and be more visible to them.

10. Post View Emoji

Snapchat+ subscribers will be able to set an emoji that will automatically be displayed when their friends view the Snap. This means you can now have a sign-off of sorts after each snap you send.

11. New Bitmoji Backgrounds

If you are bored of the Bitmoji backgrounds Snapchat offers, you should definitely subscribe to Snapchat+. The subscription will give you access to new Bitmoji Backgrounds that you can start using right away. Plus, some of these backgrounds have the Snapchat+ logo subtly placed. Snapchat has also recently added new Halloween themed Bitmoji backgrounds exclusively for Snapchat+ subscribers.

12. Snapchat Web

As a Snapchat+ subscriber, you will also be able to use Snapchat on the web (visit). This way, you can send messages and snaps directly from your laptop or PC. If you wish to learn how to install and use Snapchat on your PC or laptop, follow the linked guide. It teaches you how to download Snapchat PWA, Snapchat Web features, and more.

Snapchat+: Price and Availability

Snapchat+ is priced at $3.99 per month. However, in India, the subscription is priced much cheaper at Rs. 49 per month. It is currently available in a total of 25 countries. We could expect the company to expand Snapchat Plus to more regions in the future though. Check out the list of all countries where you can currently access Snapchat+ below:

Snapchat Plus: Available Countries

  • The United States
  • Canada
  • The United Kingdom
  • France
  • Germany
  • Australia
  • New Zealand
  • Saudi Arabia
  • United Arab Emirates (UAE)
  • India
  • Kuwait
  • Qatar
  • Oman
  • Bahrain
  • Egypt
  • Israel
  • Sweden
  • Denmark
  • Norway
  • Netherlands
  • Switzerland
  • Ireland
  • Belgium
  • Finland
  • Austria

Snapchat+: Frequently Asked Questions

Does Snapchat+ remove ads in the app?

No, getting a Snapchat+ subscription doesn’t offer an ad-free experience. It looks like an ad-free tier isn’t coming anytime soon either. Snapchat’s SVP of Product, Jacob Andreou, told The Verge that ads will be at the core of the company’s long-term business model.

How much does Snapchat Plus cost?

Snapchat Plus costs $3.99 per month and offers you access to exclusive features like the ability to pin a friend as a BFF, exclusive badges, story rewatch count, Snapchat web, and more.

Is Snapchat Premium the same as Snapchat+?

No, Snapchat Premium refers to the method used by many users who make private story on Snapchat and charge people to access them. Snapchat+ is the company’s official subscription that offers additional features.

Is Snapchat+ available in India?

Yes, Snapchat+ is now available in India, and it is priced way cheaper at just Rs 49 per month in the country. Moreover, you can use the Snapchat Plus subscription in 25 countries at the moment.

Get Extra Features with Snapchat Plus

As we went through the features Snapchat offers in its premium subscription, Snapchat+ seems like an underwhelming value proposition that most users are likely to skip. The option to remove ads would have made the subscription appealing, but it looks like that’s not what is happening here. We will have to wait to see if Snap decides to add another tier to its subscription offering to let users remove ads from the app. Also, it will be interesting to see how the premium offering impacts the company’s revenue in the next earnings call. Until then, you can check out our other articles on how to remix Snaps on Snapchat and how to fix Snapchat when it’s not working.


  1. I m a snapchat plus user and i set wallpaper in me and my friends chat but he is normal users and he is not able to see the wallpaper. Why ??

  2. no they don’t. it’s not really pining someone as a bff more like pining someone to be at the top of the convos all the time. it’s not even a new feature we could do it before, they just made it premium.

  3. My spouse and I was 💕 then suddenly it went to 🙂 on all contacts first of july. He doesn’t have a heart with anyone else so why is this happening? It took a long time 2 get those hearts
    Why did this change and is snap basically saying you will never know your super BFF anymore?

    1. no they don’t. it’s not really pining someone as a bff more like pining someone to be at the top of the convos all the time. it’s not even a new feature we could do it before, they just made it premium.

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