Snapchat Plus Explained

What Is Snapchat+ Subscription? Everything You Need to Know

After WhatsApp Business and Telegram, Snapchat has launched a paid subscription service in a bid to boost revenue. Dubbed “Snapchat+”, the subscription gives users early access to new features along with exclusive access to specific features in the ephemeral messaging app. In this article, we have detailed everything you need to know about the Snapchat+ subscription.

What is Snapchat Plus?

Snapchat+ is Snapchat’s premium subscription that offers users access to “a collection of exclusive, experimental, and pre-release features” in the messaging app. It comes with a bunch of perks, including the option to pin a friend as a BFF, an exclusive badge, story rewatch count, and more. However, it’s worth noting that Snapchat+ subscription doesn’t remove ads on the platform, which is a big letdown.

Snapchat is not the only messaging app that recently introduced a subscription offering. Popular messaging services, including WhatsApp and Telegram, have announced WhatsApp Premium and Telegram Premium over the past few months. Either way, you can check the best new Snapchat+ features right here:

Snapchat+: Top Exclusive Features

1. Custom Story Expiration

Up until now, a Snapchat story would expire after 24 hours. However, Snapchat+ subscribers can now set custom timers on their stories. Subscribers can set up a timer starting from 1 hour, to as long as 1 week. This means, you can now post a story on Snapchat and keep it live for up to a whole week.

custom story expiration timers in snapchat plus

2. Custom Notification Sounds

Snapchat plus subscribers can also set up custom notification sounds for different contacts. This can come in handy and let you know who sent you a Snap or a chat, without having to check your phone for the name. You can set up custom notification tones for specific contacts within the Snapchat settings. There are a total of 7 sounds you can choose from.

custom notification sounds in snapchat plus

3. Camera Color Borders

Another new feature added to Snapchat+ is the ability to set custom colored borders around the Snapchat camera view. You can choose from a fairly large selection of colors which will show up around your camera as you record videos or click pictures using the Snapchat camera.

camera color borders snapchat

4. Pin Friend as #1 BFF

pin as top bff snapchat plus

Snapchat+ will offer a way for you to pin a friend to the top of the chat window as your #1 BFF. However, it doesn’t look like you have to be a BFF with the person to pin them. As we detailed in our Snapchat emojis explainer article, those who manage to be each other’s top friends for two consecutive weeks will get a red heart next to their name in the chats list and be known as BFFs.

5. Snapchat+ Badge

snapchat plus badge
Image: Alessandro Paluzzi / Twitter

As part of the Snapchat+ subscription, you will also get an elusive star icon next to your Snapchat profile name to indicate that you are a Snapchat+ subscriber. Others will presumably see your Snapchat+ badge when they visit your profile.

6. Story Rewatch Count

Story Rewatch Count Feature for Snapchat Plus

As the name suggests, Snapchat+ will let you see the number of times your friends have rewatched your story. However, it looks like the feature is experimental at the moment and could expand to other users in the near future. As The Verge reports, features that rely on interactions with others will eventually be released to all users.

7. Snapchat Solar System

Snapchat Solar System

Snapchat Plus brings an exciting new feature for its paid subscribers – Friends Solar System, where your top eight friends are represented by planet-like friendmojis and you’re the Sun. Their position in the solar system is indicative of their closeness to you. For example, Mars is the nearest planet to the Earth and likewise, the user who is represented by Mars friendmoji becomes your closest friend.

8. Ghost Trails

Ghost Trails on Snap Maps makes it possible to check the location history of friends for the past 24 hours. It’s worth mentioning that Ghost Trails will be visible only if your friend is sharing their location with you.

9. Exclusive Snapchat App Icons

Custom app icons Snapchat Plus

Also, new with Snapchat+ subscription are custom app icons. You get over 30 custom Snapchat app icons to choose from. Moreover, the company keeps adding new icons regularly for Snapchat Plus users.

10. View Change in Snapscore

As a Snapchat Plus subscriber, you can tap on your friend’s Snapscore and see how it has changed since the last time you saw it. Here’s our detailed article on how to find your Snapscore and raise it.

View snapchat score change

11. Custom Chat Wallpapers

Snapchat also offers a new feature to Snapchat Plus users to set custom wallpapers for chats and group chats. Using this Snapchat Plus feature, you can personalize your Snapchat chats and set wallpapers that you feel best describe your friendship with the other user.

12. Story Boost

Story Boost is another Snapchat Plus feature that can be availed by subscribing to the paid service. As the name suggests, this feature boosts your story for 24 hours and it gets pushed to the #1 spot so that it can be seen by more of your friends. Remember, you get one Story Boost per week with your Snapchat Plus subscription.

Story Boost Snapchat Plus feature

13. Replay Snap

While normal Snapchat users can replay a snap only once as long as they are on the chat screen. But, with Snapchat Plus, you get two Snap replays. If you have subscribed to Snapchat Plus, you can replay any snap two times after you have viewed it.

14. Dark Mode

Dark mode was one of the features that Snapchat denied its users for a long time. Now, the company has introduced it with its $3.99 Snapchat Plus subscription. This is one of the best features of Snapchat Plus. As a paid subscriber, you can enable Dark Mode on the Snapchat app on Android and iOS.

Dark mode on Snapchat Plus

15. Priority Story Replies

If you’re a Snapchat+ subscriber, your replies to stories posted by Snapchat Stars (Snap Stars) will be prioritized and be more visible to them.

priority story replies snapchat plus

16. Post View Emoji

Snapchat+ subscribers will be able to set an emoji that will automatically be displayed when their friends view the Snap. This means you can now have a sign-off of sorts after each snap you send.

post view emoji

17. New Bitmoji Backgrounds

If you are bored of the Bitmoji backgrounds Snapchat offers, you should definitely subscribe to Snapchat+. The subscription will give you access to new Bitmoji Backgrounds that you can start using right away. Plus, some of these backgrounds have the Snapchat+ logo subtly placed. Snapchat has also recently added new Halloween themed Bitmoji backgrounds exclusively for Snapchat+ subscribers.

exclusive bitmoji backgrounds

18. Snapchat Web

Snapchat launched access to its web version with Snapchat Plus subscription. However, the feature is now available for all users around the world. You can easily access Snapchat for Web even if you’re not a Plus subscriber.

snapchat web

Snapchat+: Price and Availability

Snapchat+ is priced at $3.99 per month. However, in India, the subscription is priced much cheaper at Rs. 49 per month. It is currently available in a total of 25 countries. We could expect the company to expand Snapchat Plus to more regions in the future though. Check out the list of all countries where you can currently access Snapchat+ below:

Snapchat Plus: Available Countries

  • The United States
  • Canada
  • The United Kingdom
  • France
  • Germany
  • Australia
  • New Zealand
  • Saudi Arabia
  • United Arab Emirates (UAE)
  • India
  • Kuwait
  • Qatar
  • Oman
  • Bahrain
  • Egypt
  • Israel
  • Sweden
  • Denmark
  • Norway
  • Netherlands
  • Switzerland
  • Ireland
  • Belgium
  • Finland
  • Austria

As we went through the features Snapchat offers in its premium subscription, Snapchat+ seems like an underwhelming value proposition that most users are likely to skip. Also, it will be interesting to see how the premium offering impacts the company’s revenue in the next earnings call. Until then, you can check out our other articles on how to remix Snaps on Snapchat and how to fix Snapchat when it’s not working.

Frequently Asked Questions

1. Does Snapchat+ remove ads in the app?

No, getting a Snapchat+ subscription doesn’t offer an ad-free experience. It looks like an ad-free tier isn’t coming anytime soon either. Snapchat’s SVP of Product, Jacob Andreou, told The Verge that ads will be at the core of the company’s long-term business model.

2. How much does Snapchat Plus cost?

Snapchat Plus costs $3.99 per month and offers you access to exclusive features like the ability to pin a friend as a BFF, exclusive badges, story rewatch count, Snapchat web, and more.

3. Is Snapchat Premium the same as Snapchat+?

No, Snapchat Premium refers to the method used by many users who make private story on Snapchat and charge people to access them. Snapchat+ is the company’s official subscription that offers additional features.

4. Is Snapchat+ available in India?

Yes, Snapchat+ is now available in India, and it is priced way cheaper at just Rs 49 per month in the country. Moreover, you can use the Snapchat Plus subscription in 25 countries at the moment.


  1. I m a snapchat plus user and i set wallpaper in me and my friends chat but he is normal users and he is not able to see the wallpaper. Why ??


  2. I m a snapchat plus user and i set wallpaper in me and my friends chat but he is normal users and he is not able to see the wallpaper. Why ??

  3. no they don’t. it’s not really pining someone as a bff more like pining someone to be at the top of the convos all the time. it’s not even a new feature we could do it before, they just made it premium.

  4. My spouse and I was 💕 then suddenly it went to 🙂 on all contacts first of july. He doesn’t have a heart with anyone else so why is this happening? It took a long time 2 get those hearts
    Why did this change and is snap basically saying you will never know your super BFF anymore?

    1. no they don’t. it’s not really pining someone as a bff more like pining someone to be at the top of the convos all the time. it’s not even a new feature we could do it before, they just made it premium.

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