7 Best Alexa.com Alternatives for Website Ranking and Traffic Analysis

After being around for over 25 years, Amazon has announced its decision to pull the plug on popular website traffic analysis and ranking platform Alexa. Alexa.com, not to be confused with Amazon’s Alexa voice assistant, will no longer work after May 1, 2022. Now, if you are looking for a website like Alexa, we have compiled a list of the best Alexa.com alternatives you can use.

What is Alexa.com?

Founded back in April 1996, Alexa Internet is the web traffic analysis company behind the Alexa.com website. Three years later, Amazon acquired the website and has been operating the service since then. However, things are changing, as Amazon has announced that it will retire Alexa.com on May 1, 2022. The company stopped offering new subscriptions on December 8, and existing customers will have access until May 1 next year.

It’s worth pointing out that the change doesn’t affect Alexa, the voice assistant behind Amazon’s smart home devices such as Echo speakers and smart displays. Alexa will continue to exist as a viable Apple Siri or Google Assistant alternative. Now that Amazon has decided to discontinue the Alexa.com website, you can check out similar options below.

7 Best Alexa.com Alternatives to Evaluate Website Ranking and Traffic

1. Semrush

semrush body - Alexa.com Alternative

Launched in 2008, Semrush is a popular content marketing platform with powerful tools for website analysis and SEO. Semrush has an extensive set of features to help you with SEO, market research, and even paid search campaigns. Trusted by digital marketers around the world, Semrush is a viable alternative to Alexa.com for keyword research and traffic analytics. Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.


  • Excellent keyword research tools
  • Rank tracking
  • Backlink tracking
  • Competitor SEO analysis


  • Steep learning curve
  • One user per account; $45 for additional users
  • Additional features can get expensive
  • Requires an account to access the service

Check out Semrush (7-day free trial, starts at $119.95/month)

2. Ahrefs

ahrefs body

Ahrefs is another household name in the digital marketing space and a popular substitute for Alexa among SEO experts. You can use this platform to optimize your website, see how your website fares against the competitors, explore keywords, track site ranks, and more. With over 11.8 billion keywords across 10 search engines, Ahrefs is renowned for quality data metrics to give you actionable insights. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.


  • Keyword research for 10 search engines
  • Rich dataset
  • Check ranking history
  • Keyword rank alerts


  • No free trial
  • Not meant for beginners

Check out Ahrefs (7-day trial at $7, Starts at $99 per month)

3. Similarweb

similarweb - Alexa.com Alternative

If a pure website traffic comparison website is what you are after, Similarweb is what you should try without fail. Using Similarweb, you can view the global, country, and category ranks of websites of your choice along with the engagement and region-wise traffic metrics.

You can also check out the direct competitors and compare their ranks and engagement rates. If your primary use case for Alexa.com was comparing website traffic, you should consider Similarweb as a capable alternative. You can also opt for the enterprise plan for unlimited results per metric and up to 3 years of web traffic data.


  • Vast dataset
  • Multiple data points
  • Export results


  • No mobile app
  • Expensive enterprise plans

Check out Similarweb (Free, Starts at $200 per month)

4. SpyFu


Another Alexa.com alternative worth trying out is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC keywords of competitors, check competitor backlinks by keyword, and much more.

Once you have gathered the data, you can choose to export them as an Excel file, CSV, or PDF. While the free version has a decent set of features, the premium subscription gives you unlimited access to data, data exports, over 10 years of historical data, and API access.


  • Great for competitor analysis
  • Keyword research
  • Useful free plan and affordable paid plans


  • UI is a bit cluttered
  • Can get a little overwhelming for beginners
  • No full version trial

Check out SpyFu (Free, Paid version starts at $33/month)

5. Moz Pro

moz pro - Alexa.com Alternative

Moz Pro is a full-fledged SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added a crawl feature to highlight content issues that could use optimization on your website. While Moz Pro is not an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s ranks. Moz Pro starts at $99 per month and goes up to $599 per month.


  • Keyword research
  • Rank tracking
  • Link research


  • Expensive plans
  • Not ideal for beginners

Check out Moz Pro (30-day trial, starts at $99/month)

6. Serpstat


If you are looking for a service to help with keyword research, analysis of domains, rank tracking, site audit, and competitor analysis, Serpstat has got you covered. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the pricing, it ranges from $69 to $349 per month.


  • SEO competitor analysis
  • Page audit
  • Keyword research


  • Keyword difficulty may not be accurate
  • Lacks unique features

Check out Serpstat (Free, starts at $69/month)

7. Ubersuggest


To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The key features of Ubersuggest include domain overview, dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service is not as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.


  • Free version has sufficient tools
  • Clean UI
  • Beginner-friendly


  • Not too advanced
  • Limited backlink history

Check out Ubersuggest (Free, $29/month)

Try out the Best Alternatives to Alexa.com Traffic Analysis Site

Alexa.com has long been one of the most convenient ways to analyze your web traffic. While its retirement will be sorely missed, there are feature-packed alternative solutions to help fill the gap. If you were on the lookout for a website like Alexa.com, we hope this guide helped you. In case you think a similar service should be on this list, let us know in the comments section below, and we will test it out.

comment Comments 19
  • Everything is very open and very clear explanation of issues. was truly information. 活婴儿色情片 儿童色情片

  • Mobil Sohbet says:


  • I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  • cheatboss says:

    I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  • naijapickup says:

    i really miss alexa, non of this could beat it up

  • IKADWEB>COM says:

    But there is no Alexa

  • Bizblender says:

    Thanks for sharing such valuable information.

  • activationskey.org says:

    great work man i love your work keep it up dear

  • naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  • Nice post. I learn something totally new and challenging on websites

  • Doktor uygulamas says:

    Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  • Amber Mcclure says:

    I just like the helpful information you provide in your articles

  • bulut sunucu says:

    Good post! We will be linking to this particularly great post on our site. Keep up the great writing

  • Andre Atkins says:

    Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated

  • Jasper Roach says:

    For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  • Deja Patterson says:

    Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  • Anonymous says:

    Nice post. I learn something totally new and challenging on websites

  • Clem Green says:

    1. Semrush cons are missing – inaccurate data. It’s been proven time & time again as the least accurate competitive analysis tool out there.
    2. Ahrefs pros are missing – vast backlinks datasets (this is actually mentioned for Semrush and not for Ahrefs?? absurd)
    3. Similarweb has app analysis, pro’s are missing competitive ranking distribution + history
    4. Moz are becoming less relevant with time, maybe they should be ranked lower as well?

Leave a Reply