There has been a noticeable rise in the number of social media campaigns organized by brands these days. But out of all the campaigns, only some turns out to be successful and very few tastes virality. One such example of a viral social media campaign is Zomato’s two kinds of people. They created minimalist posters differentiating people on their food habits. It was extremely creative and reached millions of people. It succeeded because it was simple to understand and the campaign was executed in a very nice manner.
If you are also planning to build a social media campaign for your brand, here are 12 very important tips you must look at.
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