HMD Global Aims for Top 5 Spot With New Nokia Smartphones

Nokia MWC Lineup

HMD Global has certainly created a splash in the market with its revival of the Nokia brand, and its devices have earned mostly positive reviews so far. The company has now set its sight on winning a spot on the list of the top five global smartphone brands in the next few years.

In a recent interview, HMD Global’s CEO, Florian Seiche said,“Our ambition is to become again one of the leading players, which means, top five or better in the next three to five years. That momentum that we are now creating in the markets where we are present helps us to capture attention from future possible customers or countries. We still have on our journey some big opportunities like the US to follow up on.” 

Nokia's New lineup unveiled at MWC 2018
Nokia’s New lineup unveiled at MWC 2018

HMD’s ambitions are not empty goals, as they resonate in the impressive sales figures posted by Nokia smartphones in India, Russia, and Europe. Counterpoint analyst, Neil Shah, recently revealed that Nokia sold more smartphones than brands like Google, HTC, Sony and OnePlus to name just a few. Moreover, as per Counterpoint’s estimates for Q4 2017, Nokia barely missed a spot among the top ten global smartphone manufacturers, which is a sign of good things to come.

The goal of cementing Nokia’s status as a top global smartphone brand was also expressed by HMD’s Chief Product Officer, Juho Sarvikas at the company’s press event at MWC. “Our long-term ambition is to be one of the top smartphone players globally”, he said, adding that the company aims to strengthen its position in the existing markets.

HMD Global expanded its portfolio of Nokia devices at MWC 2018 with four new smartphones and a feature phone, and also moved most of its existing line-up to the Android One program, which is a massive USP for any brand. These moves might further boost the sales figures of Nokia smartphones, and help realize the company’s dream of being a smartphone elite.

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