Facebook Users Will Have to Pay to Fully Opt Out of Ads, Says Sheryl Sandberg

Facebook's Sheryl Sandberg Apologizes for Letting People Down, Says Company Open to Regulations

In an interview to American television network NBC on Thursday, Facebook COO Sheryl Sandberg said that the only way to stop ads altogether on the social network would be through paying subscribers. According to Sandberg, “We don’t have an opt-out at the highest level. That would be a paid product”. The interview will air Friday morning on the ‘Today’ show.

In a separate interview with American public broadcaster PBS, Sandberg admitted that the company should have done more to make sure Cambridge Analytica deleted data it had accessed, and accepted responsibility for not enforcing the deletion.“We were given assurances by them years ago that they deleted the data. We should’ve followed up. That’s on us”.

Like other Facebook executives, she denied allegations that Facebook sells its users’ private data for profits, even while admitting that, “our service depends on your data”.

Facebook Users Will Have to Pay to Fully Opt Out of Ads, Says Sheryl Sandberg

Sandberg and CEO Mark Zuckerberg have been on an apology spree recently, which included the release of full-page newspaper ads in the US and the UK.

While the number of people affected by the data heist was initially believed to be around the 50 million mark, Facebook this week announced that the privacy of as many as 87 million of its users may have been compromised, including over 550,000 in India.

While Cambridge Analytica is facing investigations in the UK, Facebook is also being investigated by the US FTC for the alleged data breach, and Zuckerberg is all set to testify before the US Congress next week about the scandal.

comment Comments 1
  • 625u says:

    At least in Europe, This is not possible. Privacy is a fundamental human right and people can not be required to give up rights to access a product, service, or job. In fact, an argument can be made that people don’t even have the right to give up such a fundamental right.

    In Europe, if Facebook is going to offer a free ad supported service they need to offer that to everyone regardless of if people “opt-in” to personalized targeting. Of course Facebook is also able to offer a paid service with no ads at all. What they can’t do is make people pay, or even allow people to pay to trade their privacy rights for Facebook’s ability to increase the monetization.

    That is the underlying crux of privacy rights in europe that American companies refuse to understand… just look at Google’s endless rants about the right to be forgotten.

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