Both in terms of creating a customizable survey and deriving actionable insight, “SurveyMonkey” is head and shoulders above many online survey platforms. Moreover, the software works with several noted services like Slack, HubSpot, Salesforce, and more to offer seamless survey data integration. That said, the platform isn’t perfect and does have quite a few downsides like a clunky interface and a very limited number of themes. Not to mention, the premium variant is expensive than many similar offerings in the market. If these shortcomings have compelled you to look elsewhere, here are the best SurveyMonkey alternatives that are fully equipped to handle your personal and business needs in 2020.
Best SurveyMonkey Alternatives in 2020
Below we have added quick links for all the alternatives that we have mentioned in this article. You can click on the these links to quickly move between the options.
- Zoho Survey
- Google Survey Tools (Google Forms/Google Quiz)
- Qualtrics Research Core
For an efficient online survey and inclusive market research, “SurveyGizmo” stands out in the seemingly crowded market. What gives this powerful online survey software an edge over many other counterparts and also makes it an able alternative to SurveyMonkey is the maximum flexibility. The service allows you to ideally design surveys and collect the feedback. Just like SurveyMonkey, it offers many super handy tools to analyze results that play a crucial role in making better decisions.
With the smart automation tools at the disposal, you can get your work done faster. Thanks to the integration with several noted services like Google Sheets, Salesforce Marketing Cloud, Slack and more, you will be able to leverage your surveys to go well beyond just collecting simple data. Besides, you can use this software to collect unlimited survey responses.
On the security front, SurveyGizmo safeguards your data with the disc-level data encryption. So, you shouldn’t worry about the protection of your valuable data. Like SurveyMonkey, it also offers a freemium version with basic features. As for the premium variant, SurveyGizmo is on par as far as pricing is concerned. Overall, if you are looking for a reasonably good SurveyMonkey alternative that can offer you more flexibility, it can be worth giving serious consideration.
- Integration with several noted services like Google Sheets, Salesforce Marketing Cloud, Slack
- Collect unlimited survey responses
- Safeguards your data with the disc-level data encryption
- Some interactive question types fail to accommodate all survey takers
- Some question types that seem to work pretty well on a desktop device may not work on mobile devices
Pricing: Free, $25/month (billed $300/annually)
2. Zoho Survey
Very few online survey tools are as feature-packed as this powerful offering from Zoho. So, if “SurveyMonkey” seems pretty light to you in terms of top-of-the-line features, Zoho Survey could be a more suitable answer to your needs. For starters, you get more than 25 question types to create a decisive survey. And with features like skip logic and piping, you have plenty of tools to create a survey that can hit the jackpot, fetching up all the crucial data.
On the customization front, Zoho Survey looks a touch better than SurveyMonkey. With tons of customizable themes, you can give a pleasing look to your surveys that can go nicely in line with your brand. With the help of your social media and email campaigns, you can quickly share your surveys with the targeted audience.
Another area where Zoho Survey has looked more competent to me is its ability to generate fully customizable reports that can help you in visualizing the response trends easily and accurately. If you want to get into the detail even further, you can use the Google Sheets to have deeper insight into what has gone right and what has failed to live up to the expectation. Just like SurveyMonkey, Zoho Survey is also available for free but the latter’s premium version starts at $29/month.
- More than 25 question types
- Tons of customizable themes,
- Fully customizable reports
- Steep learning curve
Pricing: Free, $29/month ($240/year)
“Typeform” is an easy-to-use online survey tool. What has appealed me the most in this platform is the highly intuitive user-interface that looks more inviting than that of SurveyMonkey. For the folks who can’t stand the clunky-looking user-interface of SurveyMonkey, this could be a great option. Aside from having an elegant UI, it has also got enough tools to let you create both personalized and formal surveys.
The software has got plenty of beautifully designed templates that can speed up your task big time and also make your brand appear more convincing. Whether you want to go for more interactive surveys, quizzes, forms or come up with a sensational poll, it’s got you fully covered. In terms of pricing, Typeform is priced a tad higher at $35/month. But if you are hunting for an easy-to-use survey tool with plenty of templates and customization options, it would be a fine deal.
- Elegant looking UI
- Plenty of beautifully designed templates
- Very responsive
Pricing: Free, $35/month
Should your priority lies with a more personalized experience, I would recommend you to try out “SurveySparrow”. The best part about this online survey platform is a range of highly customizable tools that it offers. For instance, you can choose the attractive looking color palette to customize questions, buttons, and answers to make your survey look more interactive.
What’s more, you can also use eye-catching background images, a variety of fonts, and CSS customization to design your survey elegantly. Long story short, many users often complain about the lack of customization in SurveyMonkey. If you are one of them, SurveySparrow is for you.
It provides multiple logic blocks so that you can program smart surveys. By using piping and custom parameters, you can add a touch of personalization into the mix. For a more effective result, you can also integrate surveys with CRM, Helpdesk, and HRMs, using Zapier. Just like SurveyMonkey, it also offers in-depth analysis for better insights and allows you to segment your audience for proficient management. Overall, this is one of the best SurveyMonkey alternatives on the market right now.
- Highly customizable tools
- In-depth analysis
- Provides multiple logic blocks
- CSS customization
- The UI looks dull
Pricing: Free, $19/month (Billed annually)
5. Google Survey Tools (Google Forms/Google Quiz)
If you are looking for a free Survey tool, then you should check out Google Forms. It’s the best way to create a free survey form and receive data in one place. The forms might not look as beautiful as the ones made by some of the paid offerings, but it doesn’t look bad either. Google Forms also makes it easy to create forms.
Just head over to Google Forms and create a new form just as you create a Google Doc document. Here, you can click on the (+) button to add as many questions as you want. You can make fields mandatory, so people can’t submit a form without filling it. Apart from normal text questions, you can add quizzes by using multiple-choice questions, checkboxes, drop-down, menus, and more.
There are also some customization features. You can change text styles, font colors, form colors, and more. All the submissions are saved inside a simple Google Sheet. You can even use tools like Zapier to get an instant email notification whenever someone submits a form. Overall, I quite like Google Forms and the fact that you can use it for free makes it a great SurveyMonkey alternative.
- Create unlimited forms for free
- Makes it really easy to create forms
- Supports many languages
- Works with your existing Google Account
- Lacks customizable tools
Both in terms of versatility and powerful tools, KwikSurveys is an app similar to SurveyMonkey. But in terms of making personalized surveys, I rate KwikSurveys a little higher than the latter. With the help of question logic, text piping, and API data, you can ideally personalize respondent paths.
Based on what aligns with your brand guidelines, you can choose from many professionally-crafted themes and add branded imagery. To get more interactive with your audience, you can also create quizzes. As far as analyzing data is concerned, I think it’s just on par with what SurveyMonkey has to offer.
The advanced filter and cross-analysis tools work efficiently for data segmentation and comparison. Having performed a detailed analysis, you can create shareable reports for the quick delivery to all the shareholders. For all being so user-friendly, KwikSurveys is priced competitively which makes it a fairly good alternative to SurveyMonkey.
- Advanced filter and cross-analysis tools
- A variety of themes
- Create shareable reports
- Lacks cross-tabulation of survey results
Pricing: Free, $12.99/month
SoGoSurvey is a complete online survey platform. But despite being so feature-rich, it’s much easier to handle, unlike SurveyMonkey that seems daunting to newbies. Apart from having a highly intuitive interface, it works seamlessly with major apps and distribution management systems such as Google Analytics, Salesforce, and Zapier.
As far as customization is concerned, it’s very close to what SurveyMonkey provides. You get enough customization to create a more suitable survey. But when it comes to reporting analytics, I have found SoGoSurvey more effective than its famed rival.
To keep you in the loop about how well your survey is being received, it calculates metrics in real-time. Furthermore, you can automatically share the detailed reports with your organization’s leadership. And with the high-end security protocol, it makes sure your sensitive data remains protected.
- A complete online survey platform
- Works seamlessly with major apps and distribution management systems
- Calculates metrics in real-time
- Offers very limited skip-logic options
Pricing: Free, $25/month
8. Qualtrics Research Core
When it comes to providing actionable insight through detailed analysis, Qualtrics Research Core is rated very highly. That’s the reason why I have been compelled to include it in this roundup. It comes with both a highly customizable interface and a wide assortment of tools. So, whether you want to create a more personalized survey or decide to keep the tone of your campaign neutral, it can fit into your bill with fairly good results.
Apart from the neat interface and handy tools, “Research Core” also scores pretty well on the automation front. So, just in case SurveyMonkey is unable to accelerate your workflow, it would prove to be a better substitute. Another department where I find it up to the task is offering a comprehensive analysis of data that could prove to be a game-changer in assisting you to figure out the whys and wherefores.
Regarding price, Research Core comes for free with basic features. If you want to go beyond, you will have to contact the company to get the exact quote for your specific requirements.
- Highly customizable interface
- Smart automation
- Comprehensive analysis
- User-interface looks a tad confusing
Pricing: Free, contact for premium pricing
Though “Wispform” is nowhere near as versatile as SurveMonkey, it’s designed to simplify the whole process of surveying. So, if you find the latter a bit complex to deal with, choose this software to create personalized surveys with ease. It comes with a pretty handy form builder that allows you to easily create forms and surveys. To add nice-looking customization into the mix, you can also include a suitable image, logic jump, and a custom thank you page.
Wispform features a clutter-free result page where you can view data and analyze all the info. The integration with hundreds of apps brings more flexibility into the play. Besides, it also lets you reorganize the data and export them into an excel sheet or PDF. Talking about price, it comes at $10/month which makes it one of the most affordable or cheapest SurveMonkey alternatives on the market.
- Create personalized surveys
- Pretty handy form builder
- Clutter-free result page
- Doesn’t offer different thank you pages
- Lacks localized language support
Pricing: Free, $10/month
If simplicity sits right on top of your demand, LimeSurvey would be the right way to go. No matter whether you need to create a simple survey with just a few questions or craft an advanced assessment with a wide range of questions, it can let you get your work done with the needed convenience. And this is exactly what makes it a safe bet for the folks who find SurveyMonkey clunky.
This open-source tool comes with an exceptionally helpful template editor which allows you to fine-tune the design of the survey to your best liking. Plus, it provides 28 different question types including simple single and multiple-choice questions. Based on the previous answers, it also lets you set conditions for your questions.
And with the use of assessment scores, you can easily analyze your survey. Aside from a fairly good freemium version, LimeSurvey offers a fully-featured premium variant at a reasonably low price. In a nutshell, it’s a very simple yet highly effective alternative to SurveyMonkey.
- Open-source tool
- Handy template editor
- 28 different question types
- Limitations on complex question types
Pricing: Free, $9.91/month
An all-in-one online survey tool like “QuestionPro” deserves a mention. I have found this platform very proficient on most fronts: from creating highly effective surveys to advanced analysis. What has caught my attention in this tool is seamless collaboration which allows the entire team to stay in sync and work smoothly. As compared to SurveyMonkey, its collaboration feature looks more productive.
Another area where QuestionPro has a clear advantage over many rivals is a solid library of over 30 question types and templates, which provide the needed flexibility to design a more targeted survey. Not to mention, the software has the support for many languages, allowing users to express their opinion in their preferred language.
Just like its more popular counterpart, it also supports integrations with a number of services including Salesforce, Microsoft Dynamics, Hubspot and more. Therefore, you can comfortably integrate the survey responses with your CRM. Even on the price point, QuestionPro seems a tad cheaper. In essence, it’s one of the best alternatives to SurveyMonkey without any doubt.
- Seamless collaboration
- Over 30 question types
- Supports many languages
- Integrations with a number of services like Salesforce, Microsoft Dynamics, and Hubspot
- Lacks a variety of customizable tools
Pricing: Free, $15/month
Please, wait for a moment before you start wondering why I have included these two social media apps in this around! Well, both of these apps come with a super handy polling feature that can effortlessly fit into your basic demand. Times when you want to ask a certain question to your customers/followers or create a quick poll about certain things (like your product), it would come into play really well. And that too, without costing you a single penny. So, why not try out it out right away!
In Twitter, simply tap on the “Add poll” icon and they type out your poll question into the compose box and post it as usual. You can learn more such features on Twitter by heading over to our Twitter tips article.
On Instagram, swipe right from left to open the camera, snap a pic and then swipe up on your mobile device (learn more such Instagram tricks here). After that, choose the Poll sticker. Then, you know pretty well what you need to do, don’t you?
Frequently Asked Questions
Q. Is there a free version of SurveyMonkey?
Yes, SurveyMonkey offers a free basic plan for all users. While you can collect unlimited responses with the free plan, you can only see up to 40 responses, unless you upgrade to a premium plan.
Q. What is the best free online survey tool?
I believe Google Forms is the best free online survey tool available to all users. It’s free to use for unlimited forms and unlimited responses. Google Forms also makes it easy to create forms and worth with free Google Accounts.
Q. How can I do a free online survey?
You can use either Google Forms or use social media survey tools provided by social media platforms such as Twitter, Instagram, Facebook, and more.
Q. Is SurveyMonkey better than Google Forms?
Yes, SurveyMonkey is far better than Google Forms if you are looking at features and customizability. However, it also costs a lot while Google Forms is free. Google Forms brings enough tools to serve most users and you should only opt for a survey tool like SurveyMonkey if you are running a business and the cost of using such a service is justified.
Q. How much does it cost to use SurveyMonkey?
SurveyMonkey offers different personal and business plans. The personal plans start at $99/month. You can get a discount and more features if you decide to pay annually. The Advantage Annual plan costs $384/year which comes out to $32/month. The Business plan starts at $25/user/month (Team Advantage) and can be upgraded to the Team Premier plan at $75/user/month.
Choose the Best Alternatives to SurveyMonkey
Now that you have got the best SurveyMonkey alternatives, pick out the ones that ideally suit your requirements. But before going to ramp up your campaign or amplify your branding, be sure to let me know which is your favorite substitute for SurveyMonkey and the features that have tilted the tide. Oh yes, also tell us about the online survey software that deserves to get a mention in the above lineup.