During its F8 developer conference in May this year, Facebook announced its new dating feature that would let users connect with their secret crushes on the social network. That sounds like something Facebook could be incredibly great at, considering the sheer amount of data it already has on users, and also the fact that your secret crushes are most likely already on Facebook even though they might not be on other dating apps.
Still, the CEO of Tinder is apparently not fazed by Facebook’s interest in encroaching upon Tinder’s “field of work” so to speak. Talking to CNBC, Tinder CEO Elie Seidman said that even though a few years back there was the impression that Facebook would be the leading social network, it doesn’t appear to be the case any longer. “We’ve seen over the past, call it seven-eight years, that it’s really not the case” he said.
According to Seidman, Tinder has done extremely well with its target audience of young adults, and that the company will continue to “stay very focused on what we’re good at.”
Even though Facebook, with its user base of a whopping 2.38 billion users is an internet behemoth, Tinder’s statistics are incredibly great too. According to the company, the Tinder app sees more than 2 billion views per day in over 190 countries. Moreover, the company also recently announced plans to introduce a ‘Lite’ version of its app for emerging countries.
Facebook’s dating service, on the other hand, is so far only available in a handful of countries. However, when Facebook does expand its service globally, I think Tinder will have some serious competition that it needs to watch out for.