To implement the transition, Google has rebranded Google+ app on Android and iOS to Google Currents. The apps have gained the new Google Currents logo and a slightly refreshed look.
In case you’re wondering, Google Currents is intended to be used only by enterprise customers. Hence, the company has added a few enterprise-friendly changes such as better content moderation.
Take a look at the official changelog below:
- Exchange ideas and documents, and have meaningful discussions with your colleagues — all without flooding your inbox.
- Enjoy the most important content first, with the ability to order your home stream by relevance or time.
- Connect with like-minded colleagues and find communities that match your interests.
- Follow tags on topics. Learn more about what is happening in other departments and across the organization with trending tags.
- Highlighted posts from your leadership keep you up-to-date on what’s important across your organization.
- Use Google’s advanced search to find topics and conversations that matter to you.
As The Verge points out, this is not the first time Google is using the name “Currents” for its app. There existed a magazine app with the same name until 2013. Google eventually transitioned that app to Google News.
It remains to be seen if Google’s efforts to resurrect its enterprise communications app would gain traction. From the looks of it, general customers whose phones shipped with Google+ as a system app are now complaining about the existence of a useless app on their phones.