According to a report from MarketWatch, Morgan Stanley analyst Katy Huberty has predicted that Apple may price its iPhones a little lower this year compared to the pricing of their predecessors. The Cupertino giant is believed to be having a re-look at its pricing strategy after the relative under-performance of the iPhone X that was priced at a whopping $1,000 in the US.

According to Huberty, the 5.8-inch iPhone model could be priced anywhere between $800-$900, which would be between $100-$200 cheaper than last year’s iPhone X, which was priced at $999. She, however, predicts that the rumored 6.5-inch flagship could still be priced starting at $999. Huberty also says that the ‘affordable’ 6.1-inch LCD model could be priced as low as $699, which would certainly be good news to all Apple fans and enthusiasts around the world.

Image Courtesy: KGI Research

It is worth noting here that reports of lower iPhone pricing in 2018 have been doing the rounds for a while now, with noted Apple analyst Ming-Chi Kuo recently claiming that the 5.8-inch model will be priced between $800 to $900, the 6.5-inch flagship will be priced between $900 to $1,000, while the 6.5-inch device will come with a $600 to $700 price-tag.

According to Morgan Stanley, the average selling price (ASP) of the 2018 iPhone lineup will depend on the exact mix of the devices sold this year, and can swing around 2 percent up or down from the record numbers last quarter. Apple, of course, is expected to woo the mid-range market with not just lower pricing, but if reports are to be believed, the company is also set to launch its first-ever dual-SIM iPhone this year in select Asian countries.