YouTube’s Latest Move Encourages You To Shift To YouTube Premium

YouTube Stories going away soon

YouTube is currently conducting a global experiment aimed at cracking down on ad blockers. The video platform giant hopes that this move will encourage its free user base to become paid subscribers. To learn more, continue reading below.

Pay For YouTube Premium For An Ad-Free Experience

Based on a post made by Reddit user Reddit_n_Me, YouTube will now cut off your access to videos, if ad blockers are detected. This is being rolled out in the form of a “3-way strike,” where if an ad blocker is detected YouTube will warn you thrice and urge you to shift to YouTube Premium. In case you fail to comply, your access to your current video will be cut off instantly. Additionally, you will be limited to only 3 videos on the platform. After that, your access will be blocked. This does not apply to you if you are not using any ad blocker, to begin with.

The warning will appear in the form of a pop-up window. It will urge you to either “allowlist” YouTube, disable your adblocker, or sign up for YouTube Premium. After that, your access to the platform will be revoked. However, it is unclear how long the strike will last. Will it be for 24 hours? Will you be able to access YouTube via VPN? Will it be a permanent ban unless and until you either disable your ad blocker or sign up for YouTube Premium? We do not have that information yet. Hopefully, YouTube will shed some light on this soon.

Source: Reddit_n_Me

Also, it’s important to note that the current strike isn’t available for public use just yet. It’s still being tested internally and has only been made available to a select group of global users. This was recently confirmed too. However, this suggests that a public release may be on the horizon. Should this occur, you may need to pay in order to enjoy an ad-free experience on YouTube.

If you are thinking about getting YouTube Premium during the wake of this strike, it’s important to know the pricing options. You can choose to pay Rs 139 per month, Rs 399 for three months, or Rs 1,290 for 12 months. With YouTube Premium, you will be able to enjoy ad-free video playback and ad-free access to YouTube Music, background playback, and the ability to download videos for offline playback.

So, what are your thoughts on this new development? Do you think the price justifies the benefits of YouTube Premium? Are you considering it? Do let us know your opinions in the comment section below.

Comments 43
  • Wendy says:

    I don’t think they should make anyone join premium plans . And I have YouTube tv and have some issues with it anyway

  • Ziad Haddad says:

    Youtube is the world mentor these days. It’s contribution to mankind surpasses all the other tech giants combined. I’m sure Youtube will find a better way of compensating itself thn this unpopular move

  • Mike says:

    If it wasn’t such a high price I might consider getting it. I’m on YouTube 5 to 10 times a month and I would rather watch the ads then pay $139 per month.

    • Holmes says:

      Wow . It’s that expensive . I thought it was some 2 figure a month

  • Cyndi says:

    I have Premium but a lot of the channels that I follow often have their own in-video ‘promotions’ for products or services. I understand that these collaborations make money for the channels but I feel that these promotions should be at the end of each video (not at the beginning or the middle). If I’m paying for Premium, I don’t want to see or hear *any* ads or promos.

  • Paul says:

    No it’s not worth the money again big company money grabbing disgusting people should boycott YouTube if they release this

  • Jason says:

    When this happens, will change my default search engine.

  • Ryan F. Mercer says:

    What do I think of this? I think this is an interactive commercial and survey masquerading as a news article and comment section. Bitrate is never even addressed, despite the obvious role it’s playing in all of this. Video resolution now includes the option “1080p Premium HD Enhanced Bitrate” right above the usual option of “1080p HD.” YouTube is clearly creating a fast lane and a slow lane. Pay close attention to the video at regular 1080p and you’ll notice micro jitters because they set the bitrate lower to reduce bandwidth. What we aren’t being told is what bitrate does the old 1080p run at now and what bitrate is used for enhanced? The slow lane looks to be running at about 40 Hz, but that’s just a guess. To bad the isn’t someone out there writing an article about it. Right?

  • D says:

    The beginning of the end of youtube

  • Michael says:

    if YouTube wants money then make it so cheap that people would prefer to buy premium rather than installing ad block. paying 139 per month is a huge waste of money. YouTube and other social media platforms became popular because they were available for free. Those people who have no problem with ads will continue watching it with ads (because most probably they are either illiterates or do not know any thing about technology, ad block or third party YouTube apps) but those who have problems with ads will most likely abandon the YouTube or resort to other methods. YouTube is not Netflix. they are not providing something that you cannot watch on other platform. That move will definitely backfire.

  • Jerry LaP says:

    For me, Youtube Premium is a bountiful and ever changing menu of educational videos,, news, sports, history and entertainment.
    My only gripe is the “back door” entry of self promoting advertising in the form of items that are for sale in the webstore of what seems to be a growing number of sites available on Youtube Premium. Youtube Premium should better police the “no advertising” rules.

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