YouTube Rewind 2019: ‘Rowdy Baby’ Top-Trending Music Video in India

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YouTube released its Rewind 2019 video on Thursday as part of its annual tradition of highlighting the year’s biggest trends and creators on the platform. The company also listed some of the major milestones for the platform in India in a year when T-Series went past PewDiePie with 120 million subscribers and Bhuvan Bam (BB Ki Vines) became the first individual creator in the country to cross the 10 million subscriber mark. Overall, the top trending video in India was Chotu Ke Golgappe by Khandeshi Movies, while the top trending music video was Rowdy Baby from the movie Maari 2.

Speaking to the media on the occasion, Satya Raghavan, Director for YouTube Partnerships in India, said that one of the major trends in 2019 was the rise of vernacular language channels in the country. According to him: “There are now 95 (Tamil) channels with more than 1 million subscribers, growing from 30 channels with 1 million subscribers in 2018”. Overall, as many as 60 vernacular channels in the country crossed the 1 million subscriber mark this year, he said.

With the growth of Indian-language programming, the portfolio of categories also widened to include e-learning and farming, with languages like Bangla, Tamil, Telugu, Kannada and Malayalam turning into fast-growing video ecosystems. Another noticeable trend was the increase in the number female creators on the platform. While 2016 had just 1 woman creator with a subscriber base of over 1 million, there are now 120 women creators with over a million followers.

Globally, PewDiePie topped the charts with more than 4 billion views, while Señorita by Shawn Mendes and Camilla Cabello turned out to be the most-liked video with around 14 million thumbs-ups. Sadly, though, it seems to be a case of deja vu all over again for YouTube itself, with the Rewind 2019 video getting brickbats aplenty from viewers, many of whom are calling it a boring and lazy effort. So do you like this year’s video any more than the one from last year? Let us know in the comments below.

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