Google has announced it has revamped its shopping search features to make the experience more personal and allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for.

The new experience is available via a “Shopping” home page, shopping tab in Google search and style search in Google Lens, an image recognition mobile app, Google said.

More than 40 million Indians are coming online every year, and search is an integral part of their online journey.¬†From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Surojit Chatterjee, Vice President – Product Management, Google wrote.

The new “Shopping” home page is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers.

With Google Lens, you can now find similar products — such as clothes, furniture, and home decor – just by using your phone camera. Simply point your camera at the product and Google will do the rest by finding you the closest match from its list of products.

Google has also added smart features like price drops and a collection of the most popular products on the search engine. The experience will also be available as a Progressive Web App (PWA) for users with entry-level phones as well as those not willing to download separate apps, Google said.

The “Shopping Tab” in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers.

Finally, “Style Search” in Google Lens is an all-new visual approach to find products such as clothes, furniture and home decor by simply pointing the Lens app.

Google also announced the availability of the Merchant Centre in Hindi starting today, besides English. Merchant Centre is where retailers can upload store and product data for Shopping ads, which will in turn lead to more online traffic and better sales.

So far, the Merchant Centre has been only available in English. Retailers can now also use Merchant Centre to upload product details so they can appear across Google, without paying for ad campaigns, Google said.

With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology and scale to thrive in today’s digital economy,” Chatterjee added.

With inputs from IANS