It’s that time of the year when people are shopping for holiday gifts in full swing. Well, Facebook to want use this opportunity to push its lesser-known feature called Collections.

In a detailed blog post, Facebook noted that it has added a couple of interesting features including the ability to share collections with your Facebook Friends.

Sharing Gift Ideas on Facebook

As you may or may not know, you can already save and organize your collections on Facebook. And the added ability to share those ideas with your friends is a huge bonus in my opinion.

It’s very similar to Amazon’s Wishlist, which can be sent to others to check out. So, if you are about to celebrate your birthday, or if you’re eyeing something in particular this holiday season, then be sure to add it to your collection before sharing them.

You can also let your Facebook friends make changes to the list. This feature, in particular, makes it more robust as you can use it for things like planning a vacation, parties, etc. The options are endless, really.

Facebook, as usual, has given a couple of festive examples to help you understand the feature.

Using the feature, however, is fairly simple. All you have to do is tap the newly added ‘Invite’ button to see a list of friends. You can simply tap on the friends you want to share the collection with and hit ‘Send’. The selected friend(s) will then get a notification to check out your collection.

Considering that Black Friday weekend and Thanksgiving is already over, this seems like a poor timing on Facebook’s part. Yes, it may come handy for last-minute shoppers, but it makes me wonder if people are even using Facebook as a shopping destination?

I mean, I personally have never looked upon Facebook as a marketplace. So, I am little skeptical about this feature. And as I mentioned earlier, it is very similar to Amazon’s WIshlist feature, so why not use it directly? After all, a majority of people may show up on Amazon to shop for the items anyway.

But that’s just me. I’d like to know your opinion on this. Have you ever used Facebook’s collection feature before? If yes, then how was your experience? Let us know.