Domestic hospitality and hotel booking service provider, OYO, has launched a premium customer membership program called ‘OYO Wizard’. Following in the footsteps of companies likes Amazon, which has been offering a premium tier of subscription-based service to customers, OYO’s membership program offers numerous benefits such as assured discounts and free upgrades among others.

OYO Wizard is priced at Rs. 499, but the company is providing an early bird discount of 80% to adopters and is offering the membership at just Rs. 99 which can be purchased from OYO’s official website as well as the mobile app.

“With 95% of our revenue coming from repeat and organic customers, we knew it was time to give back. OYO Wizard will enable us to take the OYO experience a step further by making it possible for us to engage with customers in a more personal and meaningful manner. We believe that this initiative is an important milestone in our efforts to streamline our customer offerings across our global hospitality network”, OYO’s Chief of Strategy, Maninder Gulati, was quoted as saying by EconomicTimes.

As for the benefits offered by OYO’s subscription-based service, OYO Wizard members will be eligible for an instant discount of 5% on current bookings and 500 OYO Money as a reward. Moreover, members will be able to enjoy a 10% additional discount on their next stay at the same Wizard Members hotel across the country. Moreover, Wizard-exclusive deals are also on the table, and the best part is that the membership of the OYO Wizard program bestows the benefit of unlimited usage.

The OYO Wizard membership is valid for a span of 12 months, at the expiry of which, one has to renew the subscription. As for the discount of 10% on bookings, it can only be availed at a Wizard Base hotel which is selected by OYO Wizard members as the venue where they stay frequently. However, once an OYO partner hotel has been designated as a Wizard Base hotel, it cannot be changed.

As for the scope of OYO’s customer membership program, it is applicable across OYO Rooms, OYO Townhouse, OYO Home and SilverKey among other OYO hospitality products, and will soon be extended to OYO partner hotels in international destinations such as China and Malaysia.