Google May Take a $50Mn Revenue Hit With Fortnite Bypassing The Play Store

fortnite galaxy s9 featured

Even as Fortnite finally launched on Android long after making its debut on iOS, its arrival was bittersweet for fans, as the title will initially be available exclusively on a number of recent Samsung flagships before making its way to a handful of other devices from different smartphone makers. Remarkably, though, it won’t be available on the Google Play Store.

fortnite galaxy s9 featured

While some commentators and industry insiders have wondered whether the unusual decision will affect Fortnite’s business, a new report from Sensor Tower now seems to suggest that this might actually be a pretty big setback for Google as well, with the company said to take at least a $50 million revenue hit this year because of the development.

“With the Android launch finally upon us, we project that, based on Sensor Tower Store Intelligence data, Google stands to miss out on at least $50 million in platform fees during the remainder of 2018 due to this unprecedented decision”

According to data from the company, Apple has earned more than $54 million from the cult Battle Royale game, thanks to its 30 percent commission on all in-app purchases on iOS. On Android, however, Epic is apparently unwilling to give up any of its revenues to Google, which also typically charges the exact same cut for in-app purchases.

While Epic had no choice but to put up with the so-called ‘App Store Tax’ because there’s no other way to install apps and games on iOS without going through the App Store, users can still install software from third-party sources on Android by toggling a couple of settings on their devices, even though, it does open up their devices to potential security risks.

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