Google on Thursday officially announced the addition of Unified Payments Interface (UPI) as a new payment option on the Google Play Store for its users in India. It will soon be available on the Play Store in India for purchasing apps, games and in-app content using any of the accredited UPI apps, including BHIM, Google Pay, Paytm and PhonePe. Users will simply need to link their UPI ID (VPA) in Google Play Store Billing and use their bank account to make their transactions.

Image Courtesy: Google

“Indian app developers are already building successful businesses on the Google Play Store offering a range of great apps across categories, and we are committed to helping them grow”, said Saurabh Agarwal, Head of Google Play Retail and Payments Activation – India, Vietnam and New Zealand.

“One way to make this happen is to make it even easier for people to pay for apps and in-app content, which is why we are pleased to add Unified Payment Interface (UPI) as a new payment method to the existing roster of credit or debit card, net banking, direct carrier billing, and gift cards options”, he added.

The addition of UPI as a payment option on the Google Play Store will allow more people to use premium apps, games and in-app content, while helping developers and creators reach a wider audience for their apps and content. Since its launch in 2016, UPI has been adopted by most apps and services as one of the approved payment methods, including Google’s own digital payment app, Google Pay, which was originally launched in India as Google Tez.

With inputs from IANS