- Threads is getting a detailed analytics dashboard and deeper insights for posts shared on the platform.
- The app will now show engagement metrics by likes, replies, quotes, and reposts along with follower growth.
- Users can also look at charts to track their post performance and view details of how their post performed outside of the app.
It seems Meta is finally getting serious about Threads, two years after its debut. After getting a new head to manage the X-rival social media app, Threads is getting a new analytics dashboard to help creators get deeper insights as to how their content is performing on the platform.
Meta announced a set of new changes that they are bringing to Threads Insights that are rolling out for everyone. It allows users to get detailed information within the Insights dashboard on the app.
Meta explains, ” For example, tapping the Interactions section shows engagement by likes, replies, quotes and reposts, while tapping the Followers section shows follower growth with geographic data, including top cities and countries, and demographic information like age range and gender.”
The Threads app will also display a chart showing how posts are performing over a 7 to 90-day period. It uses views data and interaction metrics to identify trends in posts. This can help creators understand what kind of content is driving better reach on the platform.
The app will also show insights of posts shared outside Threads on platforms like Facebook or Instagram. “As a creator on Threads, eligible posts of yours can be recommended to people on Instagram and Facebook, extending your reach beyond the app,” Meta wrote in its blog post. Just recently, Meta allowed Facebook users to sign up for Threads, beyond Instagram.
These new changes are certainly going to help creators on the platform and motivate them to improve their content. Given this update, I sense that there could be some sort of monetary incentive for creators later, just like X.
