Vivo Apex’s Pop-up Selfie Camera Design is Already Patented by Essential

Vivo Apex’s Pop-up Selfie Camera Design is Already Patented by Essential

We saw a lot of great smartphones and laptops at MWC 2018. I mean, the S9 and S9 Plus, the Nokia smartphones, the new Sony flagship, the ZenFone 5 etc. are all very impressive, but it was Vivo which really impressed everyone with its Apex concept smartphone. If you have been living under the woods, the Vivo Apex is a concept smartphone that has a truly bezel-less design, with almost half of its display featuring the under-display fingerprint scanner tech.

Since it’s all bezel-less, Vivo has incorporated a pop-out selfie camera that is hidden and only comes out when you need to take a selfie. The camera takes 0.8 seconds to ready itself, and automatically goes back in after you have taken a selfie. Now, it seems great and impressive that Vivo came up with this great futuristic idea but a new tweet from Andy Rubin, Essential’s CEO and known as the father of Android, suggests that Essential has already patented this pop-up selfie camera design. Here are the images included with the patent application:

Vivo Apex’s Pop-up Selfie Camera Design is Already Patented by Essential Vivo Apex’s Pop-up Selfie Camera Design is Already Patented by Essential

The images do suggest a similar pop-up camera design that Apex features. Plus, unlike Apex, the phone in the patent features a button on the top to activate the selfie camera, which seems cool.

The patent was filed in 2016 under the name “Apparatus and method to maximize the display area of a mobile device”. So yes, Essential seems to have been working on the design for quite some time now. Well, you must be thinking that Vivo must have licensed the design from Essential but since the Apex is just a concept, I don’t think Vivo would require to get a license right now. Having said that, if Vivo or any other maker plans on making this smartphone design a reality, they will have to get the patent licensed from the folks at Essential.

Featured image courtesy: TheVerge

comment Comments 0
Leave a Reply