Snapchat May Consider Unskippable Three Seconds Ad Format

Here's What Snapchat's Redesigned Avatar Promises to Bring

Brace Yourself! Even more annoying ads are coming to Snapchat.

While we were just getting accustomed to irritating ads on Snapchat, it looks like things are about to get worse. With the company aggressively targetting ad revenue through its app, experts have claimed that Snapchat users will soon be forced to watch three-seconds ads.

The plans are said to be under “serious consideration,” and if approved, the change could stop Snapchat users from bypassing commercials. According to an industry insider, advertisers are not spending as much as they have previously with Snapchat and this appears to be the primary reason for introducing a delayed skip button for adverts.

Speaking of the delayed skip button, it is expected to be similar to YouTube’s TrueView ads which run for at least five seconds before allowing people to escape. Considering the fact that Snapchat ads are not as intrusive as some of the ads on Facebook or Instagram, this new move would be a bold experiment for the company.

Reportedly, the ad sales team at Snap has been applying pressure on internal executives to approve the new format of ads. Advertisers have reportedly expressed frustration with short ad runs, which is something Facebook is also said to suffer from, as people are quick to scroll away from ads as they autoplay in the News Feed.

It is also worth noting that Snapchat’s ad revenue growth has been underwhelming, to say the least.

According to quarterly reports, the company’s ad revenue was $208 million, whereas the experts expected more than $235 million. That being said, Snapchat isn’t the one platform looking to consider intrusive ads. Facebook has also been testing pre-roll video ads in Watch shows.

comment Comments 0
Leave a Reply