OPPO is all set to launch the OPPO K1, which brings premium features to the sub-Rs 20,000 segment, in India next week. The smartphone will be launched on February 6 at 12PM in India and will be available only on Flipkart.

As one of the most popular brands in the Indian market when it comes to offline retail sales, OPPO’s phones have always launched to great market reception. And the OPPO K1 has the right set of features to help OPPO climb the leaderboard in terms of online sales too. This time around, the company is gunning for online buyers by tying up with India’s largest e-commerce company Flipkart.

OPPO K1 In-Display Fingerprint Scanner

One of the key selling points of the OPPO K1 is the in-display fingerprint scanner, which the company has been teasing on Twitter and other social networks.

The OPPO K1 is expected to bring the innovative in-display fingerprint scanner to the masses. For the first time, buyers in the sub Rs 20,000 segment will get to experience this amazing technology that is usually reserved for flagship phones selling for double the price. And it may usher in a new era of fingerprint scanners in the mid-range segment.

OPPO K1 – Only on Flipkart

The mid-range smartphone with premium features is expected to be powered by an octa-core processor. It’s already looking like a very attractive proposition in this price segment.

OPPO has chosen to showcase the K1 in the online marketplace where buyers are more aware about the latest smartphone features. OPPO is looking to capitalize on its popularity in the offline market with this online-only launch, and the K1 has the right specs to ruffle the competition’s feathers

For the OPPO K1, the company has tied up with Flipkart, and buyers can expect to have launch offers and cashbacks from Flipkart for the OPPO K1.

With the OPPO K1 being unique to Flipkart’s platfom, it gives OPPO the chance to take on rivals in the e-commerce space, and make an impactful entry in the online market.

Pricing and Availability

The OPPO K1 is likely to be priced under Rs 20,000 in India. We will find out the official price on February 6 as OPPO brings the in-display fingerprint scanner for the first time to this segment with the OPPO K1.