Apple Says 128GB on iPhone 15 Is 'Lots of Storage' and It's Laughable

Updated: March 19, 2024

In Short

Apple has released an ad titled "iPhone 15 storage" where it says the 128GB storage on the iPhone 15's base variant is "lots of storage".
I believe Apple is too far away from reality or it's a faux pas from Apple's marketing team.

I bought a Samsung S20 in 2020 and it came with 128GB base storage and the iPhone 12 released the very same year had 64GB base storage. Disappointingly, it’s 2024 and Apple still offers the iPhone 15 with 128GB storage in the base variant. While it does what it does, things take a dismal turn when it advertises the 128GB storage on iPhone as “lots of storage” in its ad campaign for iPhone 15.

Today, Apple released an advertisement on YouTube with the title “iPhone 15 storage,” proudly flaunting the 128GB storage on the iPhone 15. The ad shows a user trying to delete photos on his iPhone 15 in an attempt to save storage, the background music plays “Don’t Let Me Go” by Terrace Martin. The ad ends with a message “Lots of storage for lots of photos,” and “Relax, it’s iPhone 15”.

I mean come on Apple, it’s 2024 and 128GB is not lots of storage. Either the advertisement is a self-goal from Apple’s marketing team to invite even more criticism to the base storage option which has not changed since the iPhone 13 or Apple is out of touch with reality.

When you click a photo on iPhone 15 in 1x focal length and JPEG Max format, it comes out to be around 7.5MB. Considering the size of a single photo on iPhone 15 utilizing the 48MP camera, I don’t think 128GB is “lots of storage”. If you record a 4K resolution video on an iPhone 15, a 20-second video turns out to be in the ballpark of 126MB, again undermining Apple’s claims.

From my experience, those 4K 60fps videos and photos will fill up the storage faster than light. I own the iPhone 13 base variant with “lots of storage” and at one point I had to think about deleting apps or photos to free up the storage. When system data on iPhones eats up around 4GB on average and with every iOS update, the storage space wanes, Apple’s cost-cutting pinches you.

Anmol Sachdeva

With 6 years of experience as a writer and editor in the tech media industry, Anmol is an enigmatic savant in all kinds of tech. He loves to scour internet for new information. When not conjuring words, Anmol can be found watching Manchester United matches or glued to his MacBook watching re-runs of his favorite TV shows for upteenth time.

Comments 0

Leave a Reply

Anti-Social Social Media App 'Palmsy' Is a Big High-Five to Self-Validation

Sagnik Das Gupta

4 hours ago2024-04-23T09:27:54+00:00

View quick summary

Palmsy is a new app in the block that aims to be a social media detox app by 'forging' the experience. It does so by faking the likes you get on your posts on the platform. Super strange and unique, right? That's what got me too, and I just had to give it a try. I will say this, the app certainly has its own weird way to getting you to validate yourself.

YouTube Now Wants to Show You Ads When You Pause Videos

Anshuman Jain

6 hours ago2024-04-26T20:48:06+00:00

View quick summary

YouTube is exploring the idea of displaying ads on paused videos, following positive results from initial tests on smart TVs. The ads will pop-up when you pause a video shrinking the video down and you will have to dismiss the ad to continue playing the content you were watching. This could be a move to drive more users to YouTube Premium.

How to Tag Pets and People in Photos on iPhone

Kanika Gogia

21 hours ago2024-04-26T12:37:51+00:00

View quick summary

The Photos app on an iPhone automatically scans your photos and recognises the faces of people and pets. To give them a name, go to Photos app -> Albums -> People, Pets & Places, tap on the photo and then tap on Add Name. You can also tap your pets and people manually. For this, go to the photo, swipe it up, and then tap on the pet or person with a question mark.

Samsung's Next Unpacked Event Could Be Held on July 10th

Abubakar Mohammed

1 day ago2024-04-26T09:07:59+00:00

View quick summary

Samsung's next Galaxy Unpacked event is reportedly set for July 10th in Paris. This aligns with Samsung's usual launch schedule for its second Unpacked event in the mid-year. As per reports, the company is expected to unveil the Galaxy Z Fold 6, Z Flip 6, alongside the Galaxy Watch 7 series with a potential debut for the Galaxy Ring.

The Three Deaths of Nokia: A Look Back at What Led to Their Demise

Anshuman Jain

Abubakar Mohammed

1 day ago2024-04-26T08:36:42+00:00

View quick summary

In this article, we take a look back at the history of Nokia as the different times the brand died, was given a new life and then died again. From refusing to adopt the touch screen to switching to Windows Phone and finally making the jump to Android with HMD. This story of Nokia is a brief lesson on what not to do as a smartphone manufacturer.

You Can Get iPhone's EU Exclusive Features Anywhere but the Process Is Really Tiresome

Anmol Sachdeva

1 day ago2024-04-26T08:03:58+00:00

View quick summary

iOS developer Adam Demasi has been successful in tricking his iPhone into believing that he is in Italy while living in Australia. He did this to get his hands on EU-exclusive iPhone features like third-party app stores, option to choose the default browser and direct app downloads from websites. However, the process is complex and not feasible for everyone to try.

Snapdragon X Elite vs Apple M3: Qualcomm Does an Apple!

Arjun Sha

2 days ago2024-04-25T18:22:52+00:00

View quick summary

We have extensively compared the Snapdragon X Elite and Apple M3 chipsets. In terms of CPU performance, both processors are on par, however, Apple achieves identical performance at a lower frequency. On the GPU front, the Adreno GPU on X Elite can't beat the Apple M3 GPU. But it does rival the older M2 GPU. Finally, on the NPU front, Qualcomm takes the lead with the powerful Hexagon NPU.

Apple Says 128GB on iPhone 15 Is ‘Lots of Storage’ and It’s Laughable

Anmol Sachdeva