It is well said that a picture is worth a thousand words and if a picture is competing against 140 characters only, no need to say what will be the result.
Though Pinterest and Twitter are different kind of websites, one acts as a virtual pinboard whereas later serves as a microblogging platform.
But, both acts as referral traffic generators too and that is the area in which large number of the users are interested in.
According to recent study by Shareaholic In January 2012, Pinterest accounted for 3.6% of referral traffic against Twitter’s 3.61% with only 10.4 Million users as compared to Twitter’s 200 Million users.
Reasons why Pinterest is driving almost equal referral traffic as compared to Twitter are as follows:
A Tweet is what drives Twitter but looking at the Life of a tweet, Its damn too short.
Open your Twitter account for just 30 seconds and sit idle in front of it, you’ll see a lot of incoming tweets adding up asking for a click so that you can see them and with that speed of incoming tweets there is a very less possibility that you will see tweets that you have missed while you were not online.
So, the Tweets that matters are the ones that are posted when you are online.
Tweets cannot be categorized
The maximum that you can do to a tweet so that it falls in some category or list is to add a hashtag at the cost of the limited characters and also creates confusion with the link if it contains any.
Whereas, Pins can be categorized by the users on Boards which are further categorized as per Pinterest’s available categories and there are very rare chances of a Board not falling in any of these categories.
Tweets Means Only Text
Twitter though allows media in Tweets but what a Tweet is all about is defined by text.
Whereas, Image is what defines the Pin which is far more interesting and easy than reading a tweet.
Visibility of A Tweet
Only your followers will see your tweets in their timeline and that limits the visibility of a tweet.
Whereas in Pinterest your Pin is visible to all the users who are using Pinterest whether they follow you or not.
Following Someone on Twitter means that you’ll have to see all the tweets from that user.
But, In Pinterest you have the choice to follow a board of the user that you are interested in rather than following the user and get bombarded with the stuff that doesn’t interests you.
Tweeting won’t be replaced by Pinning but after some time Pinning would be preferred over Tweeting for sure. Do you agree?
Very bold and interesting idea. I believe Twitter will change following Pinterest success. They cannot afford to maintain status quo.