Xiaomi Officially Announces Pocophone Brand

Putting all speculations to rest, Xiaomi has today officially confirmed and taken the wraps off its sub-brand Pocophone.

Yes, it seems rumors and leaks were all true. Xiaomi’s Lead Product Manager Jai Mani today confirmed Pocophone via an official tweet, which read “Today is a special day. I’m excited to start sharing more about the new project I’ve been working on. Wish me luck! @IndiaPOCO @GlobalPocophone.” 

The details for Poco, which seems to be the informal name, are quite sparse for now but we at least now know that it will be coming to India, thanks to the IndiaPOCO Twitter handle.

Today is a special day. I'm excited to start sharing more about the new project I've been working on. Wish me luck! @IndiaPOCO @GlobalPocophone pic.twitter.com/tZcAUjmgI5

— Jai Mani (@jaimani) August 9, 2018

Just like it did with the BlackShark gaming phone, Xiaomi appears to be building a new sub-brand to market the upcoming Pocophone F1 to new or existing markets (ahem, North America). And if you’re wondering whether we know anything about the device or not, well, there’s nothing left to know except for the price.

The Pocophone F1 has leaked in its entirety via a ‘lengthy 9-minute unboxing’ video on YouTube, first spotted by Romanian website mobilissimo.ro. The video doesn’t leave anything to the imagination and confirms a lot of stuff, including the 6.2-inch Full-HD+ display, with a notch.

The device is expected to be powered by the Qualcomm Snapdragon 845, which is coupled with up to 6GB RAM. There’s also a 20MP front sensor on the front, along with IR Face Unlock hardware.The device appears to boast of a metallic build, with the dual rear-camera setup and the fingerprint sensor sitting at the center. There’s also a 4,000 mAh battery, USB-C port, a 3.5mm audio jack, and speaker grills at the bottom.

So, as you all can see, this device is shaping up to be a true flagship, which begs the question whether this will be Xiaomi’s big play in the premium market in India. What are your views on the Pocophone? Let us know in the comments below.