The budget flagship segment is hot right now, and OnePlus is using all that heat to make coffee. To engage with fans and potential customers at Experience Stores and Exclusive Service Centers across India, OnePlus has announced a ‘Coffee Experience’ with free coffee for every customer who walks in.

The company says the coffee is made from roasting the finest Arabica coffee beans grown at the best estates in southern India. The OnePlus Coffee Experience went live earlier today exclusively at all OnePlus Exclusive Service Centers and OnePlus Experience Stores, but will be available in all authorized outlets soon.

In case you are a coffee connoisseur and want to know exactly what goes into the OnePlus Coffee Experience so great, the company says that it all boils down to the attention to details, starting with the process of selecting the coffee beans to how they are roasted and brewed for that perfect flavor profile.

According to a post on the company’s official blog, the beans have been obtained from the finest estates in the South of the country before roasting and testing the resultant coffee for different flavor profiles. To get that perfect blend of medium roast with balanced flavor, the final product was picked out after 800 rounds of testing, ostensibly resulting in the high-quality coffee experience.

A warm cuppa sounds like a great idea during the ongoing monsoons and the incoming winter, but the announcement is one more example of how OnePlus has mastered the art of guerrilla marketing over the years. The company is looking to make great inroads in the offline sales space, and a expansion for its OnePlus Experience Stores is on the cards. Coffee is definitely an incentive to get people into the store and checking out the latest products.  With competition in the premium segment becoming more fierce with devices like the Poco F1 and the ZenFone 5Z, OnePlus will be hoping that innovative ideas, such as these, will help it retain its fan-base going forward.