GTA is known for parodying real-life brands, and Rockstar is taking that to the next level with GTA 6. The trailers and Extended Look already featured plenty of parodies of real-world brands in-game, and we are spotting more as we explore the game. The brands vs their parodies range from clothing shops and restaurant chains to counterparts of real-life apps in GTA 6. So, here are the GTA 6 brand counterparts we’ve seen so far and the real-life brands they parody.
GTA 6 Brands vs Real-Life Brands Overview
Here is a quick look at each GTA 6 brand that draws inspiration from or parodies its real-world counterpart:
| Product/Service Type | GTA 6 Brand | Real Life Brand |
|---|---|---|
| Fast food chain | Chacey’s | Arby’s |
| Soft drink brand | eCola | Coca Cola |
| Fast food chain | Burger Shot | Burger King / McDonald’s / Hardee’s |
| Soft drink brand | Sprunk | Sprite |
| Soft drink brand | FizzAzz | Fanta |
| Watch manufacturer | Kronos | Casio / Swatch |
| Fast food chain | Cluckin’ Bell | Taco Bell / KFC |
| News channel | Weazel News | Fox News |
| Clothing brand | Ferruccio Tucci | Massimo Dutti |
| Shoe brand | Eris | Nike |
| Television network | Megamundo | Telemundo |
| Fashion brand | Kowalski | Swarovski |
| Smartphone | iFruit | iPhone |
| Transportation company | Ryde Me | Uber / Lyft |
| Social media company | Snapmatic | |
| Alcohol brand | Pißwasser | Budweiser |
| Convenience store chain | 24/7 | 7-Eleven |
| Fashion brand | Dix | Dior |
Chacey’s
Chacey’s appears in a TV commercial at the beginning of GTA 6 Extended Look, parodying Arby’s, the American fast-food chain.
The 30,000-calorie Prairie Sandwich Box Meal appears to take inspiration from Arby’s Meat Mountain sandwich and curly fries, featuring an oversized meat burger and Lasso Fries.
Arby’s joined the fun on X, reacting to GTA 6’s parody fast-food ad and praising Rockstar Games.
eCola
eCola returns in GTA 6 with a “Spread Love, Spread eCola” marketing slogan, featured in real-world advertisements across Miami. Although its name references E. coli bacteria and the Ebola virus, the eCola brand serves as GTA’s version of Coca-Cola and appears in some trailers and promo materials, including the Extended Look.
Burger Shot
Burger Shot has appeared in several GTA titles, and GTA 6 isn’t any different. Although Burger Shot hasn’t appeared in GTA 6 footage yet, Rockstar has featured the fast-food chain on Miami billboards and rebranded a burger restaurant at the Kaseya Center as Burger Shot for GTA 6 marketing. Burger Shot parodies Burger King, McDonald’s, and Hardee’s, borrowing branding from all three chains.
Sprunk
Sprunk, the fictional lemon-lime soda brand, returns in GTA 6. This drink parodies Sprite, with a similar name, branding, and even logo. Sprunk appeared in several scenes in the GTA 6 Extended Look on Netflix, and it has now received its own digital ad on a billboard promoting GTA 6 parody brands around Miami.
FizzAzz
FizzAzz briefly appears in the GTA 6 Extended Look when a store owner shoots at Jason and Lucia for robbing the place. The fictional drink unmistakably parodies the real-life carbonated soft drink brand Fanta with its font, logo, and overall style.
Kronos
Kronos, a familiar watch brand in the GTA universe, also appears on GTA 6 promotional billboards across Miami with the suggestive slogan, “Always come early.” This fictional watch brand parodies Casio and Swatch, and it’s currently unclear if we’ll be able to wear their watches as Jason and Lucia in GTA 6.
Cluckin’ Bell
Cluckin’ Bell is an incredibly iconic GTA brand, and while we haven’t seen it in-game, Rockstar has transformed a restaurant inside Miami’s Kaseya Center into the infamous GTA location. This strongly suggests that the Taco Bell and KFC parody will appear in the upcoming game, and further add to GTA 6’s weight system for Jason and Lucia.
Weazel News
Weazel News officially returns in GTA 6, with a new Miami billboard revealing two hosts alongside the slogan “Never Miss Information.” Rockstar featured the Fox News parody in GTA 6 trailer 1, so players will likely be able to tune into Weazel News and learn more about the incidents happening around Leonida in the game.
Ferruccio Tucci
Ferruccio Tucci is a new brand set to debut in GTA 6, with Miami’s digital billboards offering the first glimpse of its branding. The billboard features a man posing with the marketing slogan “No Touchy Mi Tucci” above him. Ferruccio Tucci seems to parody the premium Spanish clothing brand Massimo Dutti.
Eris
Eris, GTA’s own version of Nike, will return in GTA 6 as one of Miami’s digital billboards features an Eris ad with the slogan, “The slow die fast.” It even has its own swoosh logo like Nike’s, albeit upside down. You can expect to find this brand in multiple locations in GTA 6’s Leonida.
Megamundo
Megamundo first appeared prominently in GTA 6’s Extended Look on Netflix. The fictional Spanish-language TV network parodies Telemundo, the real-world American Spanish-language broadcaster. Two Megamundo ads have appeared in Miami: one promoting the network with the slogan “¡Give Me Amor, Megamundo!” and another advertising a TV show called “El Destino Extiende Sus Alas,” inspired by Latin American telenovelas.
Kowalski
Kowalski is a fresh fashion brand set to appear in GTA 6. A Kowalski advertisement has appeared in Miami, featuring a diamond ring with the slogan “Suddenly you are big enough.” The brand appears to parody Swarovski, the real-world Austrian luxury brand, through its similar name and font style.
iFruit
Fruit Computers manufactures iFruit, GTA’s equivalent of the iPhone, and Rockstar is officially bringing it back in GTA 6. The fictional brand clearly parodies Apple, with both its name and products. An iFruit ad spotted in Miami features a woman taking a selfie in front of a burning car, with the caption “Shot on iFruit by Tiffany S.” below, hilariously parodying Apple’s famous “Shot on iPhone” marketing campaign.
Ryde Me
RydeMe is a new taxi app that’ll help you fast travel in GTA 6, parodying real-world taxi apps like Uber and Lyft. Players can use the app to call rides, travel to various locations across Leonida, and share rides with other passengers, similar to how Uber and Lyft work in real life.
Snapmatic
Rockstar introduced Snapmatic as its Instagram parody in GTA 5, and it’s officially returning in GTA 6 with more features. Players can doomscroll in GTA 6 using Snapmatic, follow influencers, browse posts, and learn what’s happening across Leonida, much like real-world Instagram.
Pißwasser
Rockstar has already confirmed the return of Pißwasser, its parody of the popular American lager Budweiser, in GTA 6 through its appearances in the trailer. New advertising boards for the fictional drink have appeared around Miami with the slogan ‘”You’re in Pißwasser Country!” The brand last appeared in previous GTA games such as Grand Theft Auto 4 and Grand Theft Auto 5.
24/7
The satirical 24/7 convenience store chain returns in Rockstar’s next, set to appear around the GTA 6 map, and its digital ad in Miami is quite the looker. Based on the real-world American convenience store chain 7-Eleven, the ad features a drink called Big Chug with the slogan “Suck on these at 24/7”.
Dix
Dix is a new luxury brand that will appear in GTA 6, parodying the real-life French fashion house Dior. A poster advertising the fictional brand was recently spotted on a Miami building, featuring a close-up of a woman’s lips painted red with lipstick and the marketing slogan, “These are Dix lips.”
That concludes our guide on the comparison between GTA 6 brands and their real-life counterparts. Which one’s your favorite so far? Tell us in the comments section below.
