For quite some time now, analysts have been saying that mobile gaming is a huge industry which is growing at an exponential rate. However, if you had any doubts regarding the sheer scale of the mobile gaming industry, this should put things into perspective — mobile gamers downloaded over 11.2 billion games in Q2 2019. That’s 11.2 billion games in three months, from April to June 2019.
The data comes courtesy of App Annie’s report which states that games accounted for 35% of total app downloads over this period, but accounted for 75% of total spending by users, on both iOS and Android platforms.
The report also shows that the number of downloads from Google Play absolutely dwarfed the number of downloads from the App Store. In fact, the Play Store’s downloads were 265% higher than the App Store’s.
Meanwhile, the report also indirectly hints at the spread of users, with the Play Store having the highest downloads from countries including India, Brazil, and Indonesia, while the App Store had the highest downloads from China, US, and Japan. Also, the largest subcategories on the Play Store were Arcade, Action, and Casual, while the largest subcategories on the App Store were Arcade, Action, and Puzzle games.
In terms of games that saw the highest growth rates, hyper-casual titles such as Stack Ball, Traffic Run, and Crowd City were among the fastest growing games out there. PUBG Mobile maintained its top position in terms of monthly average users, and also broke into the top 10 by customer spend.