Surprised? Though Google Pixel phones weren’t doing well in the market? Well, I did too. But it looks like Google’s hardware plans are on the right track. As per a new IDC report, Google managed to ship more smartphones than OnePlus in 2019.
Just let that sink in. Google had its ‘best performance ever’ in the smartphone space in 2019, shipping around 7.2 million Pixel phones, as per the report. This amounts to 52% year-on-year (YoY) growth in sales as compared to the previous year.
. @Google continues to expand the #Pixel portfolio and sales are growing. In 2019 shipments grew 52% YoY to reach the highest volume ever, with strong performances in the USA, Western Europe and Japan. It now ships more units than @oneplus but it is still far from reaching Top10 pic.twitter.com/qY66isF9vN
— Francisco Jeronimo (@fjeronimo) June 9, 2020
As seen in the tweet above from Francisco Jeronimo, Associate VP, Devices – EMEA, IDC, Pixel phones did very well in three markets – USA, Western Europe, and Japan. The fact that it shipped more phones than OnePlus, even though the Chinese giant is doing pretty well in the US, is still a shocker. The report does not offer the shipment figure for OnePlus devices.
If you’ve been keeping up with Pixel news, you would remember that a report recently suggested that both Pixel 3a and Pixel 4 sold fewer units than the Pixel 3 series in the first half of 2019. Jeronimo agrees with this figure and offers a brief explanation in a follow-up tweet.
First, the second quarter of Pixel 3 sales (Jan to March) was the first quarter of 2019. So, the aforementioned figure includes some shipments for the Pixel 3 series. Pixel 3a made its debut in May earlier last year and contributed 2 whole quarter of shipments (July to Dec) whereas only a quarter of 2019 shipments for Pixel 4 (Oct to Dec) have been included in the report.
Jeronimo also points out that Google expanded to three new markets in 2019, thus, drumming up interest for its ‘what an Android phone should be like’ strategy. This is great news for Google, who intends to keep marching on with its hardware plans, as revealed by CEO Sundar Pichai in an interview with The Verge.
Google is currently rumored to launch its next-gen mid-range phone, the Pixel 4a, very soon. It will arrive with a punch-hole display, Snapdragon 730G, a single rear camera, and possibly, wireless charging in tow. You can check out the Pixel 4a’s rumored specs right here.