The last couple of weeks have been very rough for Facebook as the company has been facing criticism from different parties owing to its inability to stop not only the use of personal data it collected for political gains but also the spread of hate messages on its platform. This has made the company amend its ways and the company is now proactively looking out to snuff any scenarios which can turn into controversies in future.
Just yesterday, Facebook suspended Canadian political consultancy AggregateIQ from its platform, after reports of the company’s involvement in misusing users’ personal data emerged. According to the reports from National Observer, AggregateIQ which is based in Victoria has been linked with Cambridge Analytica, the political campaigning company which is at the center of Facebook’s data scandal. AggregateIQ is also being investigated by federal and British Columbia, as to whether the company has broken any privacy laws or used unauthorized data for its gains. In a statement released to National Observer, a Facebook spokesperson said that,
“In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received (Facebook) user data, we have added them to the list of entities we have suspended.”
Facebook had previously announced that the company was suspending accounts of those companies who were involved in the scandal which included companies like Cambridge Analytica, Wylie, along with Aleksandr Kogan who is a psychology professor from the University of Cambridge who worked with the companies.
It seems that Facebook is trying to rebuild whatever trust it had with its users. That said, whatever Facebook has been doing till now doesn’t seem enough and the company should soon release stricter privacy laws, only then it will be able to keep its users from leaving the platform.Facebook Suspends AggregateIQ Over Misuse of User’s Personal Data