Sony Xperia devices failed to set the market alight last year, but hopefully a price cut would help change that. Sony’s recent moves include the company downsizing the Xperia smartphone business to secure profitability, and last year’s models have now received a price cut in India in order to boost sales.
In a bid to entice buyers, Sony has slashed the price of three smartphones – the Xperia XZ Premium, Xperia XA1 Ultra and the Xperia XA1 Plus in India.
Sony’s last year flagship, the Xperia XZ Premium has received a 17% reduction on its original Rs. 59,990 price tag, and is now available for just Rs. 49,990. In terms of specs, the device comes equipped with a 5.46-inch UHD (3840×2160) display which is HDR 10 compliant and is protected by a layer of Corning Gorilla Glass 5. The device is powered by the Qualcomm Snapdragon 835 processor, paired with 4GB of RAM and 64GB of expandable internal storage. In the photography department, the Xperia XZ Premium features a 19 MP rear camera capable of recording 720p videos at 960FPS, paired with a 13MP front camera.
As for the Xperia XA1 Ultra, its price has been reduced to Rs. 22,990, down from its original Rs. 27,999 price point. The Xperia XA1 Ultra was launched in May last year and packs a 6-inch Full HD display protected by a layer of Gorilla Glass 4. The device is powered by the MediaTek Helio P20 processor, ticking alongside 4GB of RAM and 32/64 GB of internal storage. The Xperia XA1 Ultra packs a promising imaging hardware, thanks to a 23MP rear camera and a 16MP front camera.
The Xperia XA1 Plus‘ price has been brought down from Rs. 24,990 to Rs. 19,990. The device features a 5.5-inch Full HD display with Gorilla Glass 4 on top. Under the hood, the smartphone comes equipped with a MediaTek Helio P20 processor, 3/4GB of RAM and 32GB of internal storage. The device is equipped with a 23MP primary camera and an 8MP selfie camera.