It’s probably the middle of the night, and you are trying to get some sleep in but doom-scrolling is keeping you up. While scrolling through Reels, you have the random thought to learn which are the most followed Instagram accounts. Come on, I know I am not the only crazy one here, and we have all had such strange thoughts out of the blue. Well, if you’re as strange as me, this list should surely satiate your curiosity. So, without any further ado, let’s take a look at the 15 most followed Instagram accounts in 2023.
Follower Count: 650 Million
Instagram’s official page is the most followed account in the world on the social media platform, with 650 million followers at the time of writing this article. The handle actively uploads posts and videos from across the globe, belonging to various other Instagrammers.
These posts are educational, inspirational, and downright wholesome, allowing them to be at the top of this list with such a huge follower base. Besides, nothing screams king more than Instagram dominating its very own platform, right?
2. Cristiano Ronaldo
Follower Count: 598 Million
It should come off as no surprise that Cristiano Ronaldo is the most-followed Instagrammer in the world. The 38-year-old professional footballer has amassed a whopping 598,303,924 followers on Instagram, to be specific, at the time of writing this. I’m pretty sure by the time you read this, the numbers will have gone up significantly.
As per reports, he is also the most expensive Instagrammer, charging approximately a staggering $2.8 million per sponsored post!
3. Lionel Messi
Follower Count: 481 Million
Now, come on, I don’t want you Messi and Ronaldo fans fighting in the comments section. Or, maybe I do. Either way, this is not about who’s the best footballer in the world and has more to do with actual data. Right after Ronaldo, we have Lionel Messi coming in hot with 481,029,386 followers on the social media platform, making him the second most followed Instagram account. You can see a mixture of Instagram Posts, Reels, and sponsored posts on Messi’s Instagram handle.
4. Selena Gomez
Follower Count: 426 Million
Next up, we have the Come & Get It singer, who has raked in a mind-boggling 426,880,455 followers on Instagram over the years. Many of you may be wondering why the 31-year-old singer and performer has so many followers on Instagram. Well, Selena is known for not faking it and pouring her heart out to her followers on Instagram.
If you take a look at her Instagram handle, you will see that most of her Instagram posts are from and about the real world. Maybe this is exactly why she was once the most followed Instagram account in the world, back in 2017, before Ronaldo surpassed her.
5. Kylie Jenner
Follower Count: 398 Million
Moving on, we have Kylie Jenner, who was proclaimed the world’s first 21-year-old self-made billionaire back in 2019. She had made quite the headlines back then. However, the now 25-year-old Kylie Cosmetics owner also has a massive Instagram following.
To be specific, Kylie has a total of 398,056,314 Instagram followers at the time of writing. She is also another one of the most expensive Instagrammers in the world, right after Cristiano Ronaldo, charging an insane $1.8 million per sponsored post on the platform.
6. Dwayne ‘The Rock’ Johnson
Follower Count: 388 Million
WWE fans definitely have a soft spot for Dwayne Johnson also known as The Rock. Dwayne has quite literally made a lot of our childhoods memorable by teaming up with Ronda Rousey and dominating the WWE stage. Moreover, his movies have also made him one of the most bankable actors out there.
In addition, he has also been an inspirational role model to millions across the globe, getting him a total of 388,394,833 followers, making him the 5th most followed Instagram account in the world.
7. Ariana Grande
Follower Count: 377 Million
Yeah, I know it would have been the most hilarious thing ever to have Kevin Hart at number 6 right after Dwayne, but, it is what it is. At number 6, we have Ariana Grande as one of the most followed Instagram accounts in the world. What makes her Instagram account one with the most followers is not just her hit songs and out-of-the-world vocals.
She also gained popularity for playing the absolutely adorable Cat Valentine in the hit Nickelodeon television series called Victorious. At the time of writing, the 30-year-old musician and actress has 377,190,749 Instagram followers.
8. Kim Kardashian
Follower Count: 363 Million
If your guilty pleasure was or is binge-watching Keeping Up With The Kardashians, you will know that they are really good at managing businesses. They are absolute professionals in what they do, and it has helped them build the Kardashian empire as we know it today. Kim Kardashian is no less, being the owner of multiple businesses, and having a net worth of an unbelievable $1.9 billion. You can now understand why she is one of the most followed Instagram accounts in the world, with a total of 363,148,058 followers.
Follower Count: 315 Million
Coming at number 8, we have Queen Bey herself, with a total of 315,292,719 followers on Instagram. The Single Ladies star is also one of the richest musicians in the world, with a net worth of approximately $540 million. Yeah, wrap your head around that. The Queen has not only reigned over the music industry for decades but also the world of beauty and fashion. Everything she has done for both these realms has given her cult status at this point.
10. Khloé Kardashian
Follower Count: 311 Million
Khloe Kardashian rose to fame during the show Keeping Up With The Kardashians. She is also known for being the co-founder of Good American, a clothing brand, alongside Emma Grede. All of this together has allowed her to garner a mind-boggling 311,236,646 followers on Instagram. You can see her posting snippets of not just her everyday personal life, but pictures from her professional life as well.
Follower Count: 302 Million
Yes, you are reading it right. Nike is the 10th most followed account on Instagram in the world. If you are wondering why, just visit their account. Moreover, in case you are trying to understand how to get verified on Instagram organically, taking a look at their account can help you out.
What has led to Nike garnering 302,720,866 Instagram followers at the time of writing is its exceptional social media strategies. These strategies are what have made its social media presence immensely strong. They use a brilliant mixture of Instagram reels, videos, and posts to be at the top of their social media game. Kudos to the Nike social media team!
12. Justin Bieber
Follower Count: 293 Million
I don’t think I’ll ever forget the year 2010 when Justin Bieber’s Baby took the music industry by storm. From there to being one of the most powerful icons in the music business, he has achieved pretty much everything that people can only dream about, at the age of 29. It is crazy to even think about the fact that the Stay vocalist now has 293,379,140 Instagram followers, alongside a net worth of roughly $300 million. From the looks of it, Bieber is just getting started and has a lot more hits up his sleeve.
13. Kendall Jenner
Follower Count: 293 Million
Yes, we have another Kardashian on this list. There’s nothing I can do about it. As you all probably know by now, the Kardashians just know how to build a following, and Kendall is no less with 293,235,530 Instagram followers. Although she mainly rose to fame when Keeping Up With The Kardashians aired from 2007 to 2021, she also hit the headlines with her tequila brand, 818 Tequila.
14. National Geographic
Follower Count: 282 Million
If you have ever followed National Geographic and the work that they have been doing for the past God knows how many years, you will understand why they are one of the most followed Instagram accounts in the world currently. One thing that Nat Geo has been unbeatable in, is quality content.
Their main aim has always been making people more and more aware of our nature. Their Instagram posts do the same and when you do see a Nat Geo post, don’t forget to read through their amazing captions. You will definitely learn a thing or two! I most certainly do, and I surely am one of the 282,096,058 followers that Nat Geo has on Instagram.
15. Taylor Swift
Follower Count: 269 Million
If you are a Swiftie, you are probably happy to see Taylor Swift make it to our list of Instagram accounts with the most followers. Well, as of August 2023, Swift is 269,349,511 Instagram followers strong. The Willow singer has been at it for almost two decades. Since she is known for writing songs about her exes (ouch!), her songs resonate with millions around the globe.
Moreover, she has been an inspiring youth icon as well, which backs up the reason behind her massive following. Not to mention that she is one of the most powerful people in the music industry, with a net worth of a whopping $740 million.
|Instagram Account||No. of Followers|
|Instagram (@instagram)||650 Million|
|Cristiano Ronaldo (@cristiano)||598 Million|
|Lionel Messi (@leomessi)||481 Million|
|Selena Gomez (@selenagomez)||426 Million|
|Kylie Jenner (@kyliejenner)||398 Million|
|Dwayne ‘The Rock’ Johnson (@therock)||388 Million|
|Ariana Grande (@arianagrande)||377 Million|
|Kim Kardashian (@kimkardashian)||363 Million|
|Beyoncé (@beyonce)||315 Million|
|Khloé Kardashian (@khloekardashian)||311 Million|
|Nike (@nike)||302 Million|
|Justin Bieber (@justinbieber)||293 Million|
|Kendall Jenner (@kendalljenner)||293 Million|
|National Geographic (@natgeo)||282 Million|
|Taylor Swift (@taylorswift)||269 Million|
Frequently Asked Questions
The #1 most followed account on Instagram is that of Cristiano Ronaldo, with total followers of a whopping 598 million.
The top 10 most followed Instagram accounts are that of Christiano Ronaldo, Lionel Messi, Selena Gomez, Kylie Jenner, Dwayne ‘The Rock’ Johnson, Ariana Grande, Kim Kardashian, Beyoncé, Khloé Kardashian, and Nike.
The most liked picture on Instagram is that of Messi holding the World Cup after Argentina’s victory against France in the Qatar 2022 World Cup.
Learn from Khaby is the most viewed video on Instagram, belonging to the viral sensation Khaby’s account.
@cristiano is currently the most expensive Instagram username, belonging to Cristiano Ronaldo, charging approximately $2.8 million per sponsored post on the social media platform.