The Roblox Innovation Awards 2025 have wrapped up at this year’s RDC, celebrating the developers, games, and brands that defined the platform over the past year. RIA continues to honor the creators who push boundaries and bring fresh ideas to Roblox. With that in mind, here is the full list of winners from the Roblox Innovation Awards 2025.
All Categories and Winners List from Roblox Innovation Awards 2025
Back in August, Roblox opened voting for the 2025 Innovation Awards, featuring 18 different categories across experiences and creators. At RDC 2025, the total category and winners were 29.
Among the RIA 2025 nominees, “Grow a Garden” quickly became the standout favorite. The game lived up to the hype on awards night as well, with Jandel and the team taking home multiple wins; fitting recognition for a title that pulls in over 20 million players with every weekly update.
David Baszucki opened the 11th annual Roblox Developer Conference, where the awards took place after announcements like new Roblox Moments. That said, here is the list of all winners from each category at the Roblox Innovation Awards 2025:
Winners from Experience Categories in RIA 2025
- Best New Experience: Grow a Garden
- People’s Choice: Grow a Garden
- Builderman Award of Excellence: Grow a Garden
- Most Concurrent Users: Grow a Garden
- Best Simulation Experience: Grow a Garden
- Best Adventure Experience: 99 Nights in the Forest
- Best Party & Casual Experience: Dandy’s World
- Best Obby & Platform Experience: Regretevator
- Best Survival Experience: Forsaken
- Best Roleplay & Avatar Sim Experience: Brookhaven
- Best Puzzle Experience: Teamwork Puzzles (Obby)
- Best Racing Experience: NASCAR + Driving Empire
- Best Sports Experience: Basketball: Zero
- Best Strategy Experience: Dead Rails
- Best Action Experience: Blox Fruits
- Best Shooter Experience: Rivals
- Best RPG Experience: World // Zero
- Best Horror Experience: 99 Nights in the Forest
Winners from Developer Categories in RIA 2025
- Best UGC Creator: Yourius
- Best Video Star: WaffleTrades
- Best Creative Direction: Steal a Brainrot
- Best Use of Tech: Dead Rails
- Best Use of Audio and Voice: Clip It
- Best Studio: Splitting Point
- Best Original UGC: Knitted Arm Warmers (Very White)
- Best Plugin: Moon Animator 2
Winners from Brand Categories in RIA 2025
- Best use of Immersive Marketing: e.l.f. UP!
- Best Collaboration: NASCAR + Driving Empire
- Best use of IP (FKA Best Branded Experience): SpongeBob Tower Defense
This year’s RIA 2025 was fantastic, with all the well-deserving games and developers winning awards. Grow a Garden dominated the awards with the most wins, while games like Steal a Brainrot got recognized for the best creative direction. Being a fan of every Sammy admin event, I approve.
That wraps up our list of winners from the RIA 2025 event. We hope you find the winners of the Roblox Innovation Awards 2025 well-deserved and acceptable.
Grow a Garden won 5 awards from different categories in the Roblox Innovation Awards 2025.
At RIA 2025, Blox Fruits won the best action game award.
