Apple’s Latest iPhone Lineup Is Its Most Expensive Ever

iphone launch featured

That day of the year is finally here. Apple today unveiled three new iPhones and if you’re planning to buy one, you can also boast about buying an iPhone at increased prices besides the exciting updates – and there are plenty of improvements.

While there’s a lot to talk about in terms of the new hardware and software features the iPhone XS, iPhone XS Plus, and iPhone XR pack inside them, let us first take a look at how much lighter your wallet is about to get. Here’s a quick comparison of the prices between iPhone models from this year and the last:

iPhone XSiPhone XS MaxiPhone XRiPhone XiPhone 8iPhone 8 Plus
64GB$999$1,099$749$999 (Rs 89,000)$699 (Rs 64,000)$799 (Rs 73,000)
128GB--$799- --
256GB$1,149$1,299$899$1,149 (1,02,000)$849 (Rs 77,000)$949 (Rs 86,000)

While Apple has done the commendable job of keeping the base price same for these iPhones, the top-most model is not only the most powerful iPhone with the largest screen ever but also the priciest of the bunch that almost nudges the $1,500 mark, falling short by just one dollar.

Apple’s Latest iPhone Lineup Is Its Most Expensive Ever
iPhone XS and XS Max

So for the price bump, you get a large 6.5-inch never seen before OLED display on an iPhone, an improved A12 Bionic CPU, a massive eight-core NPU to make the iPhone XS, XS Max, and XR really really smart. Besides these, the cameras are now better and Apple seems to have borrowed inspiration from Google HDR+ to create what it called Smart HDR.

Apple’s Latest iPhone Lineup Is Its Most Expensive Ever
iPhone XR

The new iPhone XS and XS Max will be available for pre-order September 14 and shipped on September 21. In India, these smartphones arrive only a week later i.e. on September 28. The XS is priced at Rs 99,900, while the XS Max will start at Rs 1,09,900 in India, making it the most expensive phone to be sold in the country so far.

The iPhone XR, on the other hand, will be up for pre-order on October 19 and will be available a week later i.e. October 26 in 50 countries including India. Even though it’s billed as an affordable option, the iPhone XR will start at Rs 76,900 in India, which is definitely not very affordable.

With this launch, Apple has also slashed the prices of the iPhone 7 as well as the iPhone 8 duo which now start at $449 and $599, respectively. The revised India pricing is yet to be revealed for the older iPhones.

So do you think the better camera, improved design, the new chipset, and the software features that are designed for a richer experience justify this increase in price? Tell us what you think about the new iPhones in the comments below.

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