Xiaomi’s Redmi series has reigned supreme in the entry-level segment of India for quite some time, but Asus is now planning to shake things up with the launch of the ZenFone Max (M1). It’s riding on the success of the ZenFone Max Pro (M1) by launching an entry-level variant of the same.

Price and Availability

The ZenFone Max, with 3GB of RAM and 32GB of storage, has been priced at Rs 7,499, which means it will be butting heads with Xiaomi’s Redmi 6 and the Realme C1. It comes in two color variants, namely Black and Gold, and is set to go on sale┬áduring Flipkart’s Festive Dhamaka Days next month.

ZenFone Max (M1): Key Specs

If you didn’t already know, the ZenFone Max (M1) was first shown off at MWC earlier in 2018 and Asus has now decided to finally bring it to Indian shores.

Speaking of the specs, the ZenFone Max (M1) features a 5.45-inch HD+ IPS LCD display that’s packed in a polycarbonate body with a metallic finish which feels quite good to the touch. There’s a fingerprint sensor in the back here and it’s decently fast so that’s a plus over the ZenFone Lite (L1).

The ZenFone Max (M1) is powered by the Snapdragon 430 processor, paired with 3GB of RAM and 32GB of internal storage. Asus has included a larger 4,000mAh battery┬ápack on this device to stay true to its “Max” moniker.

On the optics front, ZenFone Max sports the same 13MP (f/2.0) rear camera as the Lite variant but bumps up the front camera to 8MP (f/2.2). You get Android 8.0 Oreo-based ZenUI 5.0, along with a triple-SIM and microSD card tray on both phones.

All of the usual connectivity options including Wi-Fi 802.11 a/b/n, Bluetooth v4.0, A-GPS, GLONASS, microUSB charging port and 3.5mm headphone jack are present here as well. To sum it all up, here’s a quick rundown of the ZenFone Max (M1) specs sheet:

Dimensions147.3 x 70.9 x 8.7mm
Weight150 grams
Display5.45-inch HD+ IPS LCD
ProcessorSnapdragon 430
RAM3GB
Internal Storage32GB
Rear Camera13MP (f/2.0) with PDAF, LED flash
Front Camera8MP (f/2.2) with LED flash
Operating SystemAndroid 8.0 Oreo-based ZenUI 5.0
Battery4,000mAh
SensorsAccelerometer, E-Compass, Proximity Ambient light, Gyroscope
Connectivity802.11 b/g/n, Bluetooth 4.0, A-GPS, GLONASS, microUSB, 3.5mm audio jack

So, will you be interested in picking up the ZenFone Max over the Redmi 6? Let us know your opinion in the comments below.